IDRA Research & Consulting

Tirana, Albania

Siri Kodra Str. Pall. Abissnet, 11/1
1730 Tirana
Phone: +355-4-2274767
Fax: +355-4-2235519

IDRA is a leading research and development consulting agency with operations in Balkan region and beyond. We offer Insights into why things happen, Foresight to see what lies ahead and Innovative solutions to tackle development problems.

Founded 2000
Employees 21
Interviewers 280

Company type:

  • Full Service Market Research Agency

ISO 20252, ISO 9001

IDRA Research & Consulting is a private Albanian company that offers market research and development consulting services. Established since 2000, IDRA offers high quality services to international and domestic clients, private and institutional ones.

IDRA provides both quantitative and qualitative research services.

Our services include (but are not limited to):

- Life quality and stratification studies

- General issues assessment

- Market analysis and evaluation

- Consumer Research

- Brand image

- Segmentation studies

- Tracking Studies

- Performance evaluations and studies

- Advertisement/Concept Testing

- Business environment research

- Business to Business (B2B) studies

- TV and radio audience research

- Media evaluation/research

- Advertising research

Research specializations

Market Sectors

  • Beverages
  • Detergents
  • Financial Services
  • Public Sector / Government
  • Tobacco / Cigarettes

Research Solutions

  • Consumer Research
  • Customer Satisfaction Studies
  • Public Opinion / Political
  • Opinion Polling
  • Usage & Attitude Studies

Research Services

  • Data Collection / Field Services
  • Desk Research
  • Qualitative
  • Focus groups
  • Quantitative
  • CAPI
  • CATI
  • Mystery shoppers

Research conducted in


  • Europe (Central/Eastern)


  • Albania
  • Bosnia-Herzegovina
  • Macedonia
  • Montenegro

Key people

Mr. Auron Pashaj
Executive Director

Mr. Edmon Cera

Mrs. Olta Cakoni

Mrs. Blerina Metanj

Mr. Dhimiter Peci

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