Paulista Av. 2494, 7th floor, Suite 73
01310-300 São Paulo
Phone: +54-11-4896.4180
Fax: +54-11-4896.4180

FINE is a Latin American specialist focused in providing quality fieldwork. Has own local offices in the key markets of Brazil, Mexico, Colombia, Argentina and Chile.

Founded 1999
Employees +40
Interviewers 500 + (regional)

Company type:

  • Full Service Market Research Agency

FINE is a Latin American specialist focused in providing quality fieldwork, it has own local offices in the key markets of Brazil, Mexico, Colombia, Argentina and Chile.

In Brazil, is specialized in both consumer and healthcare fieldwork for international MR agencies.
Its qual services range from online communities to ethnographies, TDIs, IDIs or Focus Groups.

The difference relies not only in regional local coverage but also on a team committed to quality and widely trained in international project coordination.

It currently serves the largest 5 Global Market Research companies as well as dozens of middle size international MR agencies from US, Europe, Asia and Latin America.
The company currently employs over 20 full time bilingual Project Managers, in addition to a staff of field managers, supervisors, moderators and translators.

FINE is an ESOMAR Corporate member since 2014 and has been sponsor of last 4 ESOMAR conferences in Latin America.

Research specializations

Market Sectors

  • Consumer Services
  • Healthcare / Pharmaceutical

Research Solutions

  • Consumer Research
  • Ethnographic Research
  • New Product Research
  • Home Use Tests (iHUT)
  • Retail Research
  • Exit Interviews
  • Online/Mobile Panel

Research Services

  • Mobile Research
  • Mobile Phone Surveys
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Quantitative
  • CATI
  • PAPI

Research conducted in


  • America (Central)
  • America (Caribbean)
  • America (South)


  • Argentina
  • Bolivia
  • Brazil
  • Chile
  • Colombia
  • Costa Rica
  • Dominican Republic
  • Ecuador
  • El Salvador
  • Guatemala
  • Guyana
  • Honduras
  • Mexico
  • Panama
  • Paraguay
  • Peru
  • Uruguay
  • Venezuela

Key people

Mrs. Florencia Rojo
Account Manager

Casaravilla Diego

Ms. Lorena Romo

Ms. Florencia Rojo

Ms. Bianca Chmit Zappiello


Facility details


Our venue is situated in Sao Paulo´s business core area, with easy access, one block from the metro station and closed to major hotels such as Renaissance or Caesar.
The facility can be used for both focus groups and in depth interviews, and it counts with:
 Video streaming by Focus Vision
 Broadband wireless access open for clients
 Hightech simultaneous translation equipment including earphones
 Audio and video delivery already included
 Food and refreshments for the client and respondents

Building type:

Office building

Facility features:

Catering facilities
Client lounge
High-definition TV
Office services
Overhead projector
Recording - Audio
Recording - Digital
Recording - Video
Wired broadband
Wireless Internet

Recruiting method:

Qualitative approach

Recruiting area:

Sao Paulo

Travel time:

70 minutes from airport

Observation room capacity:
Focus Group
4X4 meter
Viewing Room
0X0 feet

Office pictures

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