ABACO Marketing Research BRAZIL

Sao Paulo, Brazil Corporate Member ESOMAR Corporate Member

São Paulo Marketing Center Ltda.
Avenida Paulista 1499, 13th Floor
01311-200 Sao Paulo
SP
Brazil
Phone: +55-11-3262.3300

ÁBACO BRAZIL = Value-Added Latin America Research since 1975.
Bilingual social scientists offer you creative, cost-effective solutions and safe, convenient qualitative, mall FocusVision facility on Avenida Paulista for B2B/Pharma/Trade/Shoppers. Unique MD & C-Level access. Founding Corporate Member

Founded 1975
Employees 10
Interviewers 280

Company type:

  • Full Service Market Research Agency

Affiliation:
Sao Paulo Marketing Centre®; IdeaMap® (MJI-USA)

Professional Associations:

Certification:
ABEP: Brazilian Marketing Research Association

ÁBACO BRAZIL = Value-Added Latin America Research since 1975.
Bilingual social scientists offer you creative, cost-effective solutions and safe, convenient qualitative, mall FocusVision facility on Avenida Paulista for B2B/Pharma/Trade/Shoppers. Unique MD & C-Level access. Founding Corporate Member

REGION-WIDE: Ongoing surveys and mystery shops in 53 Brazilian cities, 17 LatAm nations.

QUALITATIVE

- FGI, IDI, Testing Labs conveniently near 5-star hotels

- FocusVision, HD Video recording

- Validated in-house recruiting

- Probability selection of fresh, unbiased samples

- Unique Health Care access: all 460,000 MDs, 60+ specialties

- Custom MD panels

- Specialized B2B, medical moderators and analysts

- UN-level simultaneous translators

QUANTITATIVE

- Superlative Fieldwork: Portuguese, Spanish, English, by specialized Financial, Medical, Technology interviewers

- Methods: CATI-CAPI-CAWI, Online, Conjoint; in-house programming, SPSS tabs

- Eye-Tracking + Facial Coding = New Insights

- Multi-mode field with web search reaches low incidence niches

- "Video-Totems" collect data at events, showrooms, trade fairs

- Veteran B2B interviewers maximize cooperation, reduce sampling bias

- ÁBACO has trusted independent field partners worldwide; carefully validates multi-country fieldwork.

"PASSIVE PANELS"

Clean Databases: IT decision-makers, Physicians, 32 Health issues, New Buyers.

International agencies and marketers recommend ÁBACO. Call our tie-line.

Research specializations

Market Sectors

  • Automotive
  • Financial Services
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Business-to-business
  • Concept development & Strategy
  • Concept / Positioning Development
  • International Studies
  • Retail Research
  • Mystery Shopping
  • Validation Services

Research Services

  • Consultancy
  • Marketing Research
  • Data Collection / Field Services
  • Field Department - Independent
  • Sampling
  • Mobile Research
  • Mobile Qualitative
  • Social Media Research
  • Business Insights

Research conducted in

Regions

  • America (Central)
  • America (South)
  • Europe (Northern/Western)

Countries

  • Argentina
  • Bolivia
  • Brazil
  • Chile
  • Colombia
  • Ecuador
  • Mexico
  • Paraguay
  • Peru
  • Portugal
  • Spain
  • Uruguay
  • Venezuela

Key people

Mr. Alan Stephen Grabowsky
President / CTO
ESOMAR Member
Facebook profile
Linkedin profile

Mr. Alan S. Grabowsky

Ms. Maria Luiza Leal (Mara)

Ms. Fernanda Barreto

Ms. Renata Siqueira

Amenities

Facility details

Locations:

Center of Avenida Paulista near 5-star hotels, shopping malls, hospitals, with Metro station at front door. Two FocusVision suites and multi-function testing area or auditorium.

Building type:

Offices with 24/7 security

Facility features:

1;2;3;4;5;6;7;8;9;10;11;12;13;14

Recruiting method:

Multi-mode for elusive and low IR publics, joining CATI, F2F, mobile, and panel sources. Unique access to Brazil's entire Health Care universe.

Recruiting area:

CATI center with 55 stations for recruiting, validation, and re-confirmation of participants.

Travel time:

50 minutes from airport

1 minutes from downtown

Type:
Dimensions:
Capacity:
Observation room capacity:
Focus Group
4X6 meter
10
8
Focus Group
3X5 meter
7
16
Auditorium
10X10 meter
60
6

Office pictures

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