Psyma Pesquisas de Mercado Ltda.

Sao Paulo, Brazil

Multi-Country Partner Multi-Country Partner

Corporate Member ESOMAR Corporate Member

Avenida Jandira, 295, Conj. 303
Moemal
04080-001 Sao Paulo
Brazil
Phone: +55-11-2925-6402
Fax: +55-11-2925-6403

Psyma Pesquisas de Mercado is a full-service agency based in Sao Paulo, covering the Latin American market.

Offering top quality research, with European and International research standards and…

Founded 2008
Employees 4

Company type:

  • Full Service Market Research Agency

Affiliation:
PSYMA GROUP AG

Professional Associations:

  • EphMRA, PBIRG

Psyma Pesquisas de Mercado is a full-service agency based in Sao Paulo, covering the Latin American market.

Offering top quality research, with European and International research standards and differential service, Psyma Pesquisas de Mercado strengthens PSYMA GROUP AG's international network and its multinational community of market research professionals, active worldwide. We cooperate closely with the other Psyma offices in the Americas: Mexico City and Philadelphia, PA, USA.

Psyma Pesquisas de Mercado focuses on the delivery of tailored marketing consulting, with targeted objectives and detailed time frames. Among others, we conduct domestic & global, multi-country studies in the following industry sectors:

- pharmaceutical, healthcare & medical devices
- automotive
- consumer goods
- banking & finance
- IT & communication

Our experience expands over various research areas and methodologies, some of which are listed below:

Advertising/ Image, Benchmarking, Competition Analysis, Conjoint Analysis, Customer Satisfaction, Folder/ Material Testing, Medical Devices/ Ergonomics, New Product/ Brand Development, Opinion Leaders, Packaging/ Logo/ Name Testing, Pharmaceutical & Healthcare research, Qualitative, Quantitative, Target Group Research, Tracking, Trademark evaluation, Usability Testing, Website Evaluation, All Ad Hoc Research Services.

Our toolbox consists of qualitative and quantitative methods (online, expert interviews, focus groups, in-depth explorations, CAPI/CATI, etc) and makes use of various proven research modules:- Psyma BrandScoreManager - Psyma BrandEquityManager - Psyma BrandNameManager - Psyma Scores- Psyma Online Benchmarking (Websites)- Concept testing and folder clinicsWith multilingual staff, we can competently serve all English, German, Spanish or Portuguese-speaking clients.The PSYMA GROUP AG network has strategic offices in Western, Central & Eastern Europe, North & South America and Asia.

Research specializations

Market Sectors

  • Automotive
  • Financial Services
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware

Research Solutions

  • Brand Research
  • Business-to-business
  • Concept development & Strategy
  • Concept Testing
  • Consumer Research
  • New Product Research
  • Product / Sensory Testing

Research Services

  • Qualitative
  • Focus groups
  • In-depth interviews
  • Quantitative
  • CAPI
  • CATI
  • Mail

Research conducted in

Regions

  • America (Central)
  • America (South)

Countries

  • Argentina
  • Bolivia
  • Brazil
  • Chile
  • Colombia
  • Ecuador
  • French Guiana
  • Nicaragua
  • Paraguay
  • Peru
  • Uruguay

Key people

Mr. Holger Rothemund
Managing Director
ESOMAR Member

Ms. Ana Schaeffer


Multi-country partners (Psyma)

Psyma Pesquisas de Mercado Ltda.
Avenida Jandira, 295, Conj. 303
Moemal
04080-001 Sao Paulo
Brazil
Phone: +55-11-2925-6402
Psyma Business Research China Co., Ltd.
Suite 1901-1902, Yufeng International Building,
777 West Yan'an Road
200050 Shanghai
China
Phone: +86-21-51.87.1198
PSYMA Praha
Pod Zemankou 29
147 00 Prague 4
Czech Republic
Phone: +420-2-4409.0211
Psyma Research+Consulting GmbH
Fliedersteig 15-17
90607 Rückersdorf / Nürnberg
Germany
Phone: +49-911-99574-0
Psyma Latina
Rio Rhin 22 - 204
Col. Cuauhtemoc
06500 Mexico City
CDMX
Mexico
Phone: +52-55-5592.0572
Psyma Iberica S.L.
C/ Velazquez 22
2° dcha & 3° dcha
28001 Madrid
Spain
Phone: +34-915-900.977
Psyma International, Inc.
661 Moore Road
Suite 120
19406 King of Prussia
PA
United States (USA)
Phone: 1 610 992 0900
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