Psyma Pesquisas de Mercado Ltda.

Psyma Pesquisas de Mercado is a full-service agency based in Sao Paulo, covering the Latin American market.

Offering top quality research, with European and International research standards and differential service, Psyma Pesquisas de Mercado strengthens PSYMA GROUP AG's international network and its multinational community of market research professionals, active worldwide. We cooperate closely with the other Psyma offices in the Americas: Mexico City and Philadelphia, PA, USA.

Psyma Pesquisas de Mercado focuses on the delivery of tailored marketing consulting, with targeted objectives and detailed time frames. Among others, we conduct domestic & global, multi-country studies in the following industry sectors:

- pharmaceutical, healthcare & medical devices
- automotive
- consumer goods
- banking & finance
- IT & communication

Our experience expands over various research areas and methodologies, some of which are listed below:

Advertising/ Image, Benchmarking, Competition Analysis, Conjoint Analysis, Customer Satisfaction, Folder/ Material Testing, Medical Devices/ Ergonomics, New Product/ Brand Development, Opinion Leaders, Packaging/ Logo/ Name Testing, Pharmaceutical & Healthcare research, Qualitative, Quantitative, Target Group Research, Tracking, Trademark evaluation, Usability Testing, Website Evaluation, All Ad Hoc Research Services.

Our toolbox consists of qualitative and quantitative methods (online, expert interviews, focus groups, in-depth explorations, CAPI/CATI, etc) and makes use of various proven research modules:- Psyma BrandScoreManager - Psyma BrandEquityManager - Psyma BrandNameManager - Psyma Scores- Psyma Online Benchmarking (Websites)- Concept testing and folder clinicsWith multilingual staff, we can competently serve all English, German, Spanish or Portuguese-speaking clients.The PSYMA GROUP AG network has strategic offices in Western, Central & Eastern Europe, North & South America and Asia.