Sao Paulo, Brazil

Corporate Member ESOMAR Corporate Member

Rua Antonio Carlos, 690
01309-010 Sao Paulo
Sao Paulo
Phone: +55 11 3511 2600

Information is everywhere.

But one must create the right tools to extract it, possess the experience to use it and hold the competence to analyze results and transform them into truly inspiring insights.

That is INNOVA.LA's mission.

Founded 1998
Employees 15

Company type:

  • Full Service Market Research Agency

INNOVA.LA is a full marketing company.

Our mission is to find the best question so that you receive, always the best answer.

Long before quantify, qualify and decode the range of a message, is necessary to draw a strategy, after all, marks and products are not just things: are objects and shapes uniquely distinct and special.

Thus, understanding their behavior at markets, demand multicultural processes
equally diverse.

For this, INNOVA.LA traces the planning and architecture of your search.

We provide language, technical and methodology to meet the most complex and multifaceted insights needs. Our products expand, adapt or modify matching your wish.

Creative Planning
Strategic Research
Information Architecture

INNOVA.LA has conducted several studies in different segments as automotive, healthcare, beauty care, cleaning, insurance, Media, leisure, food and others.

We have a solid knowledge in quantitative and qualitative studies using methodologies such as: car clinic, focus groups, in-depth interviews, in-home interviews, ethnographic, mystery shop, shop along, price elasticity, satisfaction survey, creativity groups, product and concept test among other.

The studies can be made on-line, via CATI, CAPI, intercept, face-to-face, central location, on-line panel, focus groups, individual interviews among others.

INNOVA.LA in numbers: + 60 clinics, + 500 Focus Groups, + 15.000 telephone interviews.

Research specializations

Market Sectors

  • Automotive
  • Beverages
  • Consumer Services
  • Cosmetics / Hygiene
  • Healthcare / Pharmaceutical

Research Solutions

  • New Product Research
  • Car Clinics
  • Pricing Studies
  • Projective Techniques
  • Psychological / Motivational Research
  • Usage & Attitude Studies

Research Services

  • Consultancy
  • Crowdsourcing
  • Social Media Research
  • Monitoring and Analysis
  • Qualitative
  • Semiotics Research and Analysis
  • Quantitative
  • CATI
  • PAPI

Research conducted in


  • America (Central)
  • America (South)


  • Argentina
  • Brazil
  • Chile
  • Colombia
  • Mexico
  • Panama
  • Peru
  • Venezuela

Key people

Mrs. Aschermann Ada

Galdieri Fabio

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