INNOVA.LA

INNOVA.LA is a full marketing company.

Our mission is to find the best question so that you receive, always the best answer.

Long before quantify, qualify and decode the range of a message, is necessary to draw a strategy, after all, marks and products are not just things: are objects and shapes uniquely distinct and special.

Thus, understanding their behavior at markets, demand multicultural processes
equally diverse.

For this, INNOVA.LA traces the planning and architecture of your search.

We provide language, technical and methodology to meet the most complex and multifaceted insights needs. Our products expand, adapt or modify matching your wish.

Creative Planning
Strategic Research
Information Architecture

INNOVA.LA has conducted several studies in different segments as automotive, healthcare, beauty care, cleaning, insurance, Media, leisure, food and others.

We have a solid knowledge in quantitative and qualitative studies using methodologies such as: car clinic, focus groups, in-depth interviews, in-home interviews, ethnographic, mystery shop, shop along, price elasticity, satisfaction survey, creativity groups, product and concept test among other.

The studies can be made on-line, via CATI, CAPI, intercept, face-to-face, central location, on-line panel, focus groups, individual interviews among others.

INNOVA.LA in numbers: + 60 clinics, + 500 Focus Groups, + 15.000 telephone interviews.