Global Metrics Ltd.

Sofia, Bulgaria

1 Chumerna Str.
1000 Sofia
Phone: +359894357643

GLOBAL METRICS is an agency for marketing and social surveys and analyses. Our services include the entire spectrum of qualitative and quantitative methods applied in various subjects and research areas.

Founded 2014
Employees 15
Turnover 400000
Interviewers 250

Company type:

  • Consulting services
  • Full Service Market Research Agency
  • Analytical services

Professional Associations:

  • Bulgarian Sociological Association

In 2017 Global Metrics introduced a Quality management system ISO 9001:2015

Global Metrics Ltd. is full service market and social research agency, which provides both Quantitative and Qualitative ad hoc studies.

Global Metrics Ltd. was founded in April 2014. Company’s core business is in the field of social and marketing research conducting studies among various target groups: business, governmental and municipal officials, representatives of judicial system, teachers, minorities, etc. It has both expertise in qualitative and quantitative methods as well as capabilities to apply tools of data collection including online surveys. The firm has also developed expertise in impact assessment by application of various models and techniques.
The Global Metrics Ltd. team has long-standing experience and expertise in using qualitative and quantitative methods for data collection and analysis; in developing models for evaluation of effects and impact; document analysis; testing of campaign spots and messages; studies for planning and evaluation of communication campaigns, etc. The agency’s team is made up of people with knowledge of different subjects and skills in applying a wide range of research tools.
The company has 28 field coordinators covering the territory of the whole country who are responsible for the organization and supervision of the fieldwork on a district and local level. This network is independent and exclusively developed and used by Global Metrics ltd.

Research specializations

Market Sectors

  • Consultancy
  • Education
  • Legal / Lawyers
  • Political Polling / Planning
  • Social Development Organisations

Research Solutions

  • Concept development & Strategy
  • Concept Testing
  • Consumer Research
  • Public Opinion / Political
  • Public Opinion Research
  • Retail Research
  • Mystery Shopping
  • Segmentation Research

Research Services

  • Analytical Services
  • Modeling and Forecasting Analysis
  • Statistical Analysis
  • Research Software
  • Quantitative
  • Survey (questionnaire, sampling)
  • Quantitative
  • Reporting, Presentation, Data Visualisation
  • Qualitative
  • Focus groups and chats

Research conducted in


  • Europe (Central/Eastern)


  • Bulgaria

Key people

Dr. Angelova Radostina
Managing Director
Facebook profile
Linkedin profile

Mrs. Gabriela Yordanova

Ms. Violina Lyubomirova

Mrs. Marina Dimitrova

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