Research Strategy Group Inc

Toronto, Canada

111 Queen Street East
Suite 110
M5C 1S1 Toronto
ON
Canada
Phone: 1 416 928 1575
Fax: 1 416 928 1580

RESEARCH STRATEGY GROUP is an insights and consulting company with offices in Canada and the United States, and membership in Global Market Research. We specialize in sophisticated quantitative research - discrete choice modeling, segmentation, crowd intelligence and innovative qualitative research.

Founded 1994
Employees 24
Turnover CAD 8.000.000
Interviewers 8

Company type:

  • Consulting services

Affiliation:
Global Market Research (AGMR)

Professional Associations:

  • MRIA
  • AMA
  • MRS
  • QRCA

RESEARCH STRATEGY GROUP is an insights and consulting firm with offices in Toronto, New York, Chicago, and Las Vegas, as well as global affiliations. Our experienced team of humanists and social scientists has a strategic focus and is engaged in providing quality insights to our clients. We focus on understanding unconscious motivations that drive consumer behavior. We specialize in sophisticated quantitative - discrete choice modeling, segmentation, crowd intelligence, and innovative qualitative, using semiotics, ethnography psychoanalytics, behavioural science, design research (UX/CX) and strategic foresight.

Our philosophy is based on using the latest in social science advances to provide our clients with evidence-based results. Our goal is always to deliver results that can be acted upon and implemented, insights that tell a story, and syntheses that take complex results and simplify them so they can be understood and utilized by marketing decision-makers.

Research specializations

Market Sectors

  • Beverages
  • Casinos/Gambling
  • Financial Services
  • Healthcare / Pharmaceutical
  • Retail / Wholesale
  • Drug Stores / Pharmacies

Research Solutions

  • Ethnographic Research
  • Pricing Studies
  • Psychological / Motivational Research
  • Segmentation Research

Research Services

  • Analytical Services
  • Big Data
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Semiotics Research and Analysis
  • Quantitative
  • Online

Research conducted in

Regions

  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • America (North)
  • Europe (Northern/Western)

Countries

  • Andorra
  • Anguila
  • Antigua and Barbuda
  • Argentina
  • Aruba
  • Australia
  • Austria
  • Bahamas
  • Barbados
  • Belgium
  • Bermuda
  • Brazil
  • Cambodia
  • Canada
  • Caymen Islands
  • Channel Island
  • Chile
  • China
  • Croatia
  • Cuba
  • Curacao
  • Czech Republic
  • Denmark
  • Dominica
  • Dominican Republic
  • Finland
  • France
  • Germany
  • Gibraltar
  • Granada
  • Greece
  • Greenland
  • Grenada
  • Guadeloupe
  • Haiti
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Ireland
  • Isle of Man
  • Italy
  • Jamaica
  • Japan
  • Korea, Republic of
  • Lichtenstein
  • Luxembourg
  • Malta
  • Martinique
  • Mexico
  • Monaco
  • Netherlands
  • Netherlands Antilles
  • Norway
  • Panama
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Romania
  • Russian Federation
  • Saint Kitts and Nevis
  • Saint Lucia
  • Saint Vincent and the Grenadines
  • Singapore
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Trinidad & Tobago
  • Turkey
  • United Kingdom (GB)
  • United States (USA)
  • Vietnam
  • Virgin Islands (USA)

Key people

Ms. Anne Coulter
Managing Director
ESOMAR Member

Mr. Jim Peterson

Ms Melanie Kaplan

Ms Pam Harrison

Ms Amy Knowles

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