372 Bay Street
Suite 1600
M6H 3B6 Toronto
Phone: 1 647 688 7621

Dig Insights specializes in the innovation process.

Uncovering insights on unmet needs, pain points, brand elasticity.
Translating insights into innovation ideas (product ideas, packaging ideas, positioning ideas)
Optimizing ideas.
Projecting the volume opportunity represented by innovations.

Founded 2010
Employees 100

Company type:

  • Consulting services
  • Full Service Market Research Agency
  • International Market Research Services

Dig Insights is differentiated by a focus on evolving the language of consumer insights. The benefit is engagement - stronger consumer engagement and strong engagement with brand teams.

1. We leverage the language of technology:

We have developed a proprietary idea screening tool inspired by the Tinder app.
We have developed a discrete choice interface inspired by online shopping.
We have developed the world's only (to our knowledge) mobile-first point-and-click open-ended likes and dislikes tool.

2. We leverage the language of visuals and facilitation:

Our large-scale quantitative studies (e.g. A&U, segmentation) come with infographics, segment videos, etc. that help internal teams to understand and leverage the learning.
We use facilitation as a tool for sharing the results of large-scale studies and developing an action plan.

3. We leverage the language of choice:

We assess ideas using trade-off tasks. This reflects the fact that people do not chose products or services in isolation. Choice is almost always a selection between competing alternatives. This critical element of the decision is missed in monadic testing.

4. We leverage the language of business:

Wherever possible, we present results in the metrics that matter to the business - units, dollars, and profit instead of traditional research metrics like top-two-box scores.

Research specializations

Market Sectors

  • Beverages
  • Electronics
  • Foods / Nutrition
  • New Products
  • Telecommunications

Research Solutions

  • New Product Research
  • New Product Development
  • Packaging / Design
  • Pricing Studies
  • Usage & Attitude Studies

Research Services

  • Analytical Services
  • Big Data
  • Segmentation Analysis
  • Consultancy
  • Behavioural Economics
  • Data Collection / Field Services
  • Gamification
  • Mobile Research
  • Mobile Quantitative

Research conducted in


  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • Middle East
  • America (North)
  • Europe (Northern/Western)


  • Australia
  • Austria
  • Belgium
  • Canada
  • Caymen Islands
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Ireland
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Korea, Republic of
  • Mexico
  • Nepal
  • Netherlands
  • Norway
  • Pakistan
  • Philippines
  • Poland
  • Portugal
  • Romania
  • Russian Federation
  • Saudi Arabia
  • Singapore
  • South Africa
  • Spain
  • Sri Lanka
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Vietnam
  • Yemen

Key people

Edwards Michael

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