Craft Innovations

Toronto, Canada

20 Thomas Riley
M9BOC3 Toronto
Phone: 4374214992

Craft Innovations is a global research & UX design firm with a unique mix of capabilities in customer research, usability testing, and UX/UI design. We help leaders explore customer needs and create products & services people are excited to use.

Founded 2019
Employees 11-50

Company type:

  • Consulting services
  • Full Service Market Research Agency
  • International Market Research Services

Craft Innovations is a value-added research and user experience design service provider in North America, the EU, and Ukraine.

We help our clients with the following:
– market research and product hypothesis validation
– product feature prioritization and desirability tests
– pricing and monetization model validation
– product / Brand concept testing
– customer experience assessment
– usability testing and conversion rate optimization

On top of our research capabilities, the CI has a team of UX/UI designers and Product / Service design consultants, which allow us to transform actionable customer insights into product concepts and prototypes, customer value propositions ready for product-market fit testing and development.

What we do:
– qualitative research: in-depth/JTDB interviews, service-safari/ethnography, hidden buyer, online focus groups.
– quantitative part: digital surveys, including complex methods like conjoint, max diff, Kano, PSM, etc.
– usability testing: heuristic UX audits, moderate/unmoderated usability tests, eye-tracking, A/B testing, smoke tests.

Additional info:
– international recruiting
– B2C/B2B, including difficult and premium respondents
– Data protection protocols

Let's start with a friendly talk! Contact us!

Research specializations

Market Sectors

  • Consumer Services
  • Financial Services
  • IT / Software / Hardware
  • New Products
  • Technology

Research Solutions

  • New Product Research
  • New Product Research - General
  • Pricing Studies
  • Usage & Attitude Studies
  • Validation Services
  • Website Usability

Research Services

  • Biometrics Research
  • Eye Tracking
  • Consultancy
  • Business-to-Business Research
  • Marketing Research
  • New Product Research
  • Qualitative
  • In-depth interviews

Research conducted in


  • America (North)
  • Europe (Central/Eastern)


  • Canada
  • Moldova, Republic of
  • Ukraine
  • United States (USA)

Key people

Andrey Gubynskyi
Managing Partner
Linkedin profile



Office pictures

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