TV MR GE Nielsen Television Audience Measurement's official licensee
Tbilisi, Georgia
16, Vazha-Phshavela Ave., IX Floor
0160 Tbilisi
Georgia
Phone: +995-32.380.862
Fax: +995-32.380.820
TV MR GE, as the Licensee of Nielsen Television Audience Measurement, (former AGB Nielsen Media Research) in Georgia dedicates 100% of its resources to the provision of high quality Television…
Company type:
- Data Collection / Field Services
Affiliation:
Nielsen Television Audience Measurement
TV MR GE, as the Licensee of Nielsen Television Audience Measurement, (former AGB Nielsen Media Research) in Georgia dedicates 100% of its resources to the provision of high quality Television Audience Measurement (TAM) services. It is the mission of the companies within AGB Nielsen Media Research to establish the common currency to be used by TV stations, media planners and advertisers for their advertising transactions, based upon a reliable, independent and transparent audience measurement system.
TV MR GE offeres unique TV ratings analysis software âAriannaâ to its clients. Arianna is a PC based application combining impressive calculation speed, flexibility and sophisticated reporting capabilities in a user-friendly working environment. Four main modules of the software enable its users to analyze audienceâ viewing behavior, make post TV ad campaign evaluation, forecast ratings and then plan new TV ad campaigns.