TV MR GE, Nielsen Television Audience Measurement's official licensee

Tbilisi, Georgia

16, Vazha-Phshavela Ave., IX Floor
0160 Tbilisi
Georgia
Phone: +995-32.380.862
Fax: +995-32.380.820

TV MR GE, as the Licensee of Nielsen Television Audience Measurement, (former AGB Nielsen Media Research) in Georgia dedicates 100% of its resources to the provision of high quality Television…

Founded 2004
Employees 30
Interviewers 15

Company type:

  • Data Collection / Field Services

Affiliation:
Nielsen Television Audience Measurement

TV MR GE, as the Licensee of Nielsen Television Audience Measurement, (former AGB Nielsen Media Research) in Georgia dedicates 100% of its resources to the provision of high quality Television Audience Measurement (TAM) services. It is the mission of the companies within AGB Nielsen Media Research to establish the common currency to be used by TV stations, media planners and advertisers for their advertising transactions, based upon a reliable, independent and transparent audience measurement system.

TV MR GE offeres unique TV ratings analysis software “Arianna” to its clients. Arianna is a PC based application combining impressive calculation speed, flexibility and sophisticated reporting capabilities in a user-friendly working environment. Four main modules of the software enable its users to analyze audience’ viewing behavior, make post TV ad campaign evaluation, forecast ratings and then plan new TV ad campaigns.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Media
  • Television

Research Solutions

  • Media Research
  • Audience Research
  • Television

Research Services

  • Analytical Services
  • Data Mining and Analysis

Research conducted in

Regions

  • Asia (Pacific)

Countries

  • Georgia

Key people

Mrs. Nino Gogoladze
Managing Director
ESOMAR Member

Mrs. Eka Aronia

Mrs. Ina Pirtskhalaishvili

Mrs. Tamara Buiglishvili

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