TV MR GE Nielsen Television Audience Measurement's official licensee

TV MR GE, as the Licensee of Nielsen Television Audience Measurement, (former AGB Nielsen Media Research) in Georgia dedicates 100% of its resources to the provision of high quality Television Audience Measurement (TAM) services. It is the mission of the companies within AGB Nielsen Media Research to establish the common currency to be used by TV stations, media planners and advertisers for their advertising transactions, based upon a reliable, independent and transparent audience measurement system.

TV MR GE offeres unique TV ratings analysis software “Arianna” to its clients. Arianna is a PC based application combining impressive calculation speed, flexibility and sophisticated reporting capabilities in a user-friendly working environment. Four main modules of the software enable its users to analyze audience’ viewing behavior, make post TV ad campaign evaluation, forecast ratings and then plan new TV ad campaigns.