Labbrand

Labbrand is a leading China-originated global consultancy with a global footprint that includes regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York, Vancouver).

By utilizing both qualitative and quantitative methodologies such as focus groups, in-depth interviews, innovation workshops, semiotic analysis, ethnography, online community, segmentation research, as well as exploring the cutting edge neuro biometrics monitoring, we carefully designed our research products to lead your brand journeys and facilitate your implementations. We offer:
• Positioning Research
• Go-to-Market Optimization Research
• Product/Service Development Research
• Name & Design Testing
• Brand Equity Tracking

We go a step further in being trusted advisors to truly make an impact for your brand in the market:
• We have a natural chemistry with brand owners that invest their heart and soul into their venture
• We are process driven
• We will not only redefine your brand but will also bring it to life
• We tailor-make each of our projects
• Together, we will lead the project to a state that will make your brand more impactful
• We are committed to make your business successful

Labbrand hosted Semiofest 2014 in China, and is a respected speaker at ESOMAR APAC in 2011 and 2017, as well as the 2017 ESOMAR Congress. Our clients include Unilever, L’Oreal, Alibaba, Airbnb, Uber, Audi, Group PSA, Four Seasons, Club Med, Disney, Haribo, Mondelez, Hershey’s etc.

Resources

Brand Research in China How Chinese Teens Use Digital: Getting to Know Your Customers of Tomorrow How Brands Can Jump-Start the Chinese Perfume Market Understanding Your Consumers Through Video: Video Ethnography for Brand Research in China