Psyma Business Research China Co., Ltd.

Shanghai, China

Multi-Country Partner Multi-Country Partner

Corporate Member ESOMAR Corporate Member

Suite 1901-1902, Yufeng International Building,
777 West Yan'an Road
200050 Shanghai
China
Phone: +86-21-51.87.1198
Fax: +86-21-31.35.0133

Psyma Business Research China is a Sino-German JV dedicated to customized ad hoc market research. The Shanghai and Beijing based team is made up of highly specialized local and foreign experts. With…

Founded 2005
Employees 20
Turnover 1,000,000 Euros
Interviewers 60+

Company type:

  • Full Service Market Research Agency

Affiliation:
PSYMA GROUP AG

Professional Associations:

  • EphMRA, German Chamber of Commerce (China)
  • American Chamber of Commerce (China)

Psyma Business Research China is a Sino-German JV dedicated to customized ad hoc market research. The Shanghai and Beijing based team is made up of highly specialized local and foreign experts. With an extensive insight into China's industries and business environment, Psyma Business Research China provides professional services for a successful approach to the Chinese market. We cover qualitative (focus groups, in-depth interviews) and quantitative (F2F, CATI, and online)
Main Areas:

- Industrial goods (construction products/building materials; tools and commodities; capital goods; machinery; electronic components, mechanical parts; chemical products & materials; packaging materials & products)
- Healthcare/medical equipment
- Automotive
- Fast moving consumer goods (FMCG)
- IT/telecom
- Online research
- B2B

Our research resources:
- Studios and offices in Shanghai and Beijing
- Focus Vision & Active Group focus group services
- Associated focus group facilities and fieldwork teams in main commercial hubs as well as second tier cities
- Bilingual senior local and project managers/moderators with a technical background
- Field of 60 specialized explorative qualitative interviewers
- Division for data processing/statistics

Main Instruments:
Market due diligence, refined in-depth explorations, conjoint analysis/market simulation, brand strategy tools (SatisStrategy, BrandScore Manager), CRM study (MOSTER), ethnography, blogging research.

Regions: People's Republic of

Research specializations

Market Sectors

  • Automotive
  • Consultancy
  • Durables / Electrical Goods
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware

Research Solutions

  • Business-to-business
  • Ethnographic Research
  • New Product Research
  • Product / Sensory Testing
  • Syndicated Research
  • Usage & Attitude Studies

Research Services

  • Qualitative
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Recruiting
  • Quantitative
  • CAPI
  • CATI

Research conducted in

Regions

  • Asia (Pacific)

Countries

  • China

Key people

Mrs. Lisa Zeng
Managing Director
ESOMAR Member

Mr. Frank Fan


Multi-country partners (Psyma)

Psyma Pesquisas de Mercado Ltda.
Avenida Jandira, 295, Conj. 303
Moemal
04080-001 Sao Paulo
Brazil
Phone: +55-11-2925-6402
Psyma Business Research China Co., Ltd.
Suite 1901-1902, Yufeng International Building,
777 West Yan'an Road
200050 Shanghai
China
Phone: +86-21-51.87.1198
PSYMA Praha
Pod Zemankou 29
147 00 Prague 4
Czech Republic
Phone: +420-2-4409.0211
Psyma Research+Consulting GmbH
Fliedersteig 15-17
90607 Rückersdorf / Nürnberg
Germany
Phone: +49-911-99574-0
Psyma Latina
Rio Rhin 22 - 204
Col. Cuauhtemoc
06500 Mexico City
CDMX
Mexico
Phone: +52-55-5592.0572
Psyma Iberica S.L.
C/ Velazquez 22
2° dcha & 3° dcha
28001 Madrid
Spain
Phone: +34-915-900.977
Psyma International, Inc.
661 Moore Road
Suite 120
19406 King of Prussia
PA
United States (USA)
Phone: 1 610 992 0900
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