Facts & Factors Marketing Research Co. Ltd.

Shanghai, China

Corporate Member ESOMAR Corporate Member

12F, Yu Jia Building
No. 1336, Hua Shan Road
200052 Shanghai
Phone: +86-21-3211 1085
Fax: +86-21-6213.7015

Full service marketing research company in China with over 20+ years fieldwork execution experience. rnHeadquartered in Shanghai, branches in Beijing, specialized in FOOD & BEVERAGE:

Founded 1999
Employees 30
Turnover USD 3,000,000
Interviewers 180

Company type:

  • Full Service Market Research Agency


Professional Associations:

A level Licesence endorsed by the State Statistic Bureau

A boutique full service marketing research partner in China with over 20+ years fieldwork execution experience. Headquartered in Shanghai, branches in Beijing, specialized in FOOD & BEVERAGE:

A). Consumer Research [U&A, Lifestyle trend....]

B). Product Research [Sensory, Concept, Product Development ... ]

C). Brand Research [Brand Tracking, Brand Positioning....]

D). Retail Research [Exit interviews, Store Audit, Mystery Shopper ... ]

Fieldwork network covers all over China mainland, both qualitative and quantitative fieldwork service provided, CLT, In-home/D2D, and FGD are main data collection methods we adopted.

* 50+ professional Sensory CLT venues all over China.

* 20+ freelance moderators resource with more than 10 years experience.

* Professional Focus Vision FGD facilities in Shanghai, Beijing and Guangzhou.

In the past year, we conducted but not limited to:

* Sensory CLT (Street intercept / Pre-recruitment) : 100,000+ respondents;

* FMCG FGD: 300+ groups, over 2500 consumers from normal to high end.

* Product Usability/HPT: 10,000+ respondents.

High quality service to ensure our client's high satisfaction rely on our:

* Stable team, key members have been working together for over 10 years.

* Professional talent, most staffs with business/statistic/marketing research backgrounds.

* Efficient communication, fluent English speaking oversea business team incessantly standby to quick response to you

Research specializations

Market Sectors

  • Automotive
  • Beverages
  • Detergents
  • Foods / Nutrition
  • Healthcare / Pharmaceutical

Research Solutions

  • Children / Youth's Research
  • Consumer Research
  • New Product Research
  • Packaging / Design
  • Product / Sensory Testing
  • Tracking Studies

Research Services

  • Qualitative
  • Focus groups
  • In-depth interviews
  • Recruiting
  • Quantitative
  • Mystery shoppers
  • PAPI

Research conducted in


  • Asia (Pacific)


  • China
  • Hong Kong
  • Taiwan

Key people

Mr. Larry Xu
General Manager

Ms. Shuanee Chen


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