Benchmark Research Consulting Group

Shanghai, China

Unit 2241 22/F Centro
No 568 Heng Feng Road
200070 Shanghai
Shanghai
China
Phone: +86-21 3258 6698
Fax: +86-21 3258 6608

We are BRG, a group of cultural experts built to discover "What's NEXT." We create a hands-on perspective on the translation of trends into business opportunities.

Founded 2010
Employees 30
Turnover USD 2,500,000.00
Interviewers 12

Company type:

  • Full Service Market Research Agency
  • Qualitative Research Consultant / Moderator
  • Online Panels / Online Communities

Professional Associations:

  • AMA
  • MRA
  • QRCA
  • CIM
  • CMRA

Unlock the cultural insights in both behavioral and psychological means, which leads to an ice-breaking way to connect people to a purpose, head to heart and words to action.

Reveal the reality of consumers’ excessive desires and define the needs with real potential from developing trends.

Believe in both uniqueness and commonality in various consumer stories which serve the innovative boundary crafting between brands and consumers.

Create convincing voice and image across the brand’s presence in all marketing templates and collaterals.

Research specializations

Market Sectors

  • Apparel / Clothing
  • Consultancy
  • Demographics
  • Teenagers / Youth
  • New Products

Research Solutions

  • Children / Youth's Research
  • Ethnographic Research
  • Lifestyle & Value Trends
  • Psychological / Motivational Research

Research Services

  • Consultancy
  • Business-to-Business Research
  • Mobile Research
  • Mobile Ethnography
  • Qualitative
  • Creativity / Ideation Workshops
  • Online Focus Groups / Bulletin Boards
  • Research Software
  • Ethnography

Research conducted in

Regions

  • Asia (Pacific)
  • America (North)
  • Europe (Northern/Western)

Countries

  • China
  • France
  • Germany
  • Hong Kong
  • Indonesia
  • Italy
  • Japan
  • Korea, Republic of
  • Malaysia
  • Netherlands
  • Philippines
  • Portugal
  • Spain
  • Thailand
  • United Kingdom (GB)
  • United States (USA)
  • Vietnam

Key people

Mr. Alan Yeong
Group Managing Partner
ESOMAR Member
Facebook profile
Linkedin profile

Ms. Echo Wang

Share this company: Share on LinkedIn Share on Facebook Share on Twitter