Benchmark Research Consulting Group

Shanghai, China

Unit 2241 22/F Centro
No 568 Heng Feng Road
200070 Shanghai
Phone: +86-21-3258-6698
Fax: +86-21-3258-6608

We are BRG, a group of cultural experts built to discover "What's NEXT." We create a hands-on perspective on the translation of trends into business opportunities.

Founded 2010
Employees 20
Turnover USD 1,500,000.00
Interviewers 8

Company type:

  • Qualitative Research Consultant / Moderator
  • International Market Research Services
  • Online Panels / Online Communities

Professional Associations:

  • AMA
  • MRA
  • QRCA
  • CIM
  • CMRA

Unlock the cultural insights in both behavioral and psychological means, which leads to an ice-breaking way to connect people to a purpose, head to heart and words to action.

Reveal the reality of consumers? excessive desires and define the needs with real potential from developing trends.

Believe in both uniqueness and commonality in various consumer stories which serve the innovative boundary crafting between brands and consumers.

Create convincing voice and image across the brand?s presence in all marketing templates and collaterals.

Research specializations

Market Sectors

  • Apparel / Clothing
  • Consumer Services
  • Financial Services
  • IT / Software / Hardware
  • Non-Profit / Fund Raising

Research Solutions

  • Consumer Research
  • Ethnographic Research
  • Lifestyle & Value Trends
  • Psychological / Motivational Research

Research Services

  • Consultancy
  • Business-to-Business Research
  • Mobile Research
  • Mobile Ethnography
  • Qualitative
  • Creativity / Ideation Workshops
  • Online Focus Groups / Bulletin Boards
  • Research Software
  • Ethnography

Research conducted in


  • Asia (Pacific)
  • Middle East
  • America (North)
  • Europe (Northern/Western)


  • Bahrain
  • China
  • France
  • Germany
  • Hong Kong
  • Indonesia
  • Italy
  • Japan
  • Korea, Republic of
  • Malaysia
  • Philippines
  • Portugal
  • Qatar
  • Spain
  • Thailand
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Alan Yeong
Group Managing Partner
Facebook profile
Linkedin profile

Ms. Echo Wang

Mr. Jay Ahn

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