7/8F East End Plaza, Building 1, No.24 Jiuxianqiao Middle Road, Chaoyang District
100015 Beijing
Phone: +86-10-53896000
Fax: +86-10-53896001

Excellent Brand Reputation and Strong Market Influence
Continuous Data Accumulation and Pluralistic Data Integration
In-depth International and Domestic Perspectives
Independent and Leading non-governmental Think Tank
Outstanding Innovation Capability and Insights at the Forefront

Founded 1992
Employees 500
Turnover RMB250000000

Company type:

  • Consulting services

China Marketing Research Association

Dataway Horizon (former Horizon Research Consultancy Group) is an international organization based in China providing data intelligence service, whose subsidiaries include DataLab, Public Affairs Division, Business Division and Future Business School. Dataway Horizon has a solid accumulation of experience in data collection and analysis for more than 20 years since the establishment of Horizon Research. Dataway Horizon has carried out multiple practices in providing various services to the governments, large enterprises, start-ups, and non-governmental organizations both domestically and internationally. Also, Dataway Horizon fastens attention on innovative services and products under the Internet economy, and exhausts capabilities in data mining and analyzing merged data streams to support the clients’ strategies with respect to economic, social, cultural development and policy-making.

Research specializations

Market Sectors

  • Automotive
  • Consumer Services
  • Financial Services
  • Legal / Lawyers
  • Public Sector / Government

Research Solutions

  • Consumer Research
  • Media Research
  • Television
  • Retail Research
  • Controlled Store Tests
  • Reputation Research
  • Scenario Planning

Research Services

  • Biometrics Research
  • Eye Tracking
  • Data Collection / Field Services
  • Desk Research
  • Pre-Recruiting
  • Quantitative
  • Mystery shoppers
  • Support Service provider
  • Database Development

Research conducted in


  • Asia (Pacific)


  • China

Key people

Ms. Gloria Jun Zhang

Mrs. Gloria Jun Zhang

Mrs. Xiaoli Chen

Mr. Xi Feng

Mr. Xin Guo

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