GLocal Insight China

Our China Team boasts a wealth of experience developed over many years. By leveraging our extensive local knowledge, we can fully brief you on the nation and its markets from an insider’s perspective.


Our China Team possesses the skills to successfully recover test products after home use tests. They also know what quality assurance practices are necessary to successfully conduct recruiting, fieldwork and data-processing in the Chinese market.


Both the quantitative and qualitative teams in our Beijing and Shanghai Offices are led by veteran researchers.
Our core staff are multilingual native speakers of Chinese, Japanese and English, all of whom have more than 20 years’ hands-on experience. Each of our dedicated moderators also enjoy an extensive career.
The quantitative and qualitative teams have extensive experience in a wide range of different research techniques including face-to-face interviews, telephone interviews, central location tests, home use tests, mobile surveys, various forms of online research, home visits, shop-along exercises and ethnographic studies.
Our researchers have extensive experience in a wide range of categories including motor vehicles, cosmetics, personal care and feminine products, foodstuffs, beverages and tobacco items.