Shanghai, China

3rd Floor, Building 6, Cool 1, Rising Star Box, No.1321 Guangyan Road, Shanghai, China
200070 Shanghai
Phone: 0086-15253663739
Fax: 021-52987063

MCR is a professional market research company for over 20 years in China. Our services include industry research, competitor research, consumer research and integrated marketing promotion service. We have set up a branch in Japan which could carry out our projects in both countries at the same time.

Founded 1998
Employees 80
Turnover USD 9,500,000

Company type:

  • Full Service Market Research Agency
  • Qualitative Research Consultant / Focus Group Facility
  • Quantitative Research Services

MCR's services include the following aspects:

Industry research
We can provide you with the latest information and data of various industries in China.
Competitor research
MCR can provide the target company with data and information in various aspects such as finance, business strategy, distribution channels, business performance or etc.
Consumer Research Quantitative Research
This is including online surveys, PAPI and mystery shoppers, CAPI, CATI and online questionnaires, using professional software for data processing and analysis, with bringing out a final survey report. Our online sample library includes nearly 600,000 survey samples from various cities in China.
Qualitative Consumer Research
Research forms include online and offline focus groups seminars, in-depth interviews, creative workshops, recruiting. We have first-class focus groups facilities and simultaneous translation systems.
Integrated marketing services
The Integrated Marketing Service focuses on brand online omnichannel integrated customized services which including integrated brand strategy promotion plan, e-commerce campaign, SEO/SEM word-of-mouth services, Zhihu marketing, Red content marketing, Tiktok store operation, live-streaming and also Weibo & WeChat operation.

We can carry out the project in multiple cities in China at the same time. We also have established a branch in Japan which could cooperate our projects in both countries.

Research specializations

Market Sectors

  • Confectionery
  • Cosmetics / Hygiene
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • New Products

Research Solutions

  • Consumer Research
  • Focus Groups Facilities
  • New Product Research
  • New Product Research - General
  • Retail Research
  • Mystery Shopping
  • Segmentation Research

Research Services

  • Qualitative
  • Focus groups
  • In-depth interviews
  • Quantitative
  • CAPI
  • Mystery shoppers
  • Online

Research conducted in


  • Asia (Pacific)


  • China
  • Japan

Key people

Senior Research Manager


Facility details



Facility features:

Catering facilities
Client lounge
High-definition TV
Office services
Onsite parking
Overhead projector
Recording - Audio
Recording - Digital
Recording - Video
Separate client entrance
Wired broadband
Wireless Internet

Office pictures

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