Hendal Research

Zagreb, Croatia

Multi-Country Partner Multi-Country Partner

J. Zerjaviceva 13
10000 Zagreb
Phone: +385-1-487.8180
Fax: +385-1-487.8199

Hendal is leading independent market research agency in Croatia.

For company users, we provide a wide range of custom made research tools that integrate excellent local market insight and know-how…

Founded 1993
Employees 20
Interviewers 500

Company type:

  • Full Service Market Research Agency

Global Market Research

Professional Associations:

  • Croatian Chamber of Commerce - Market research agencies association
  • UN Global Compact

ISO 20252 and ISO 9001

Hendal is leading independent market research agency in Croatia.

For company users, we provide a wide range of custom made research tools that integrate excellent local market insight and know-how accumulated trough cooperation with leading companies. In more than twenty years we have provided the market information to more than 500 international and domestic companies.

For agency users, Hendal is reliable partner for fieldwork services in Croatia and region providing valuable support into customisation and implementation of international surveys on local market.

From our start in 1993 we have recognised importance of the quality of our work and data that we provide to our clients and that is why we were the first agency implementing ISO 9001 and ISO 20252 in Croatia.

Hendal has fully staffed CATI call centre that includes 50 telephone stations and 4 supervisors’ stations and 100 lap top computers/tablets for the face to face research. For qualitative research, Hendal has focus groups facility at our premises in Zagreb equipped with one-way mirror, AV link, DV recording and web streaming.

Research specializations

Market Sectors

  • Beverages
  • Consultancy
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Telecommunications

Research Solutions

  • Consumer Research
  • New Product Research
  • Product / Sensory Testing
  • Segmentation Research
  • Usage & Attitude Studies

Research Services

  • Data Collection / Field Services
  • Omnibus Surveys
  • Qualitative
  • Focus groups
  • Quantitative
  • Mystery shoppers
  • Online
  • PAPI

Research conducted in


  • Europe (Central/Eastern)


  • Bosnia-Herzegovina
  • Bulgaria
  • Croatia
  • Czech Republic
  • Hungary
  • Romania
  • Russian Federation
  • Serbia
  • Slovakia
  • Slovenia

Key people

Ms. Marijana Plovanic

Mrs. Nevenka Hendrih

Multi-country partners (Global Market Research)

Demanda Pesquisa E Desenvolvimento de Marketing
Rua Consolação, 1992- 4th floors
01302-001 São Paulo
Phone: +55-11-3218.8000
Hycon Research Co., Ltd.
No. 8, Lane 815 Shaanxi Road North
Jing'an District
200040 Shanghai
Phone: 0086 21 51080566
Hendal Research
J. Zerjaviceva 13
10000 Zagreb
Phone: +385-1-487.8180
Global Link
5, Konitsis Street
151 25 Maroussi
Phone: +30-210-612.8800
MPS - Evolving Marketing Research
Via G. Rosa 28
24125 Bergamo
Phone: +39-35-421.2311
GMO Japan Market Intelligence
26-1 Cerulean Tower, 26-1 Sakuragaoka-cho
150-8512 Tokyo
Phone: +81-3-5459.3244
GMO Research, Inc.
Cerulean Tower 26-1, Sakuragaoka cho
150-8512 Shibuya ku
10th Floor OMM CITRA Building
San Miguel Avenue, Ortigas Center
1600 Pasig City
Phone: 632 638 4528
Inquiry Market Research
Hajoty 61
01-821 Warsaw
Phone: +48 22 832 51 50
Mercury Research SRL
16 Copilului, ground floor
Sector 1
012178 Bucharest
Phone: +40-21-224.6600
C23 Research (Castello Veintitres S.L.)
Calle Castello 23 - Entreplanta
28001 Madrid
Phone: +34-91-435.9985
Custom Asia Co. Ltd.
1168/65 Lumpini Tower,
23rd Floor, Rama IV Rd., Sathorn, Thungmahamek
10120 Bangkok
Phone: 662 649 9799
Etik Research
Mecidiyekoy Mah. Lati Lokum Sok. No: 4 D: 7 Sisli – Istanbul/Turkiye
1438 Sokak No:5 Kat:4 Daire:7 Alsancak- Izmir/Türkiye
35320 Istanbul, Izmir and Adana
Phone: +90 (232) 422 60 40
229-231 High Holborn
WC1V 7DA London
United Kingdom (GB)
Phone: +44-20-7400-1000
Lieberman Research Worldwide, LRW Inc.
1900 Avenue of the Stars
Suite 1600
90067 Los Angeles
United States (USA)
Phone: 1 310 553 0550
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