Zagreb, Croatia

Žerjavićeva 13
10000 Zagreb
Phone: +385-1-487.8180
Fax: +385-1-487.8199

Hendal is leading independent market research agency in Croatia.

Founded 1993
Employees 20
Interviewers 500

Company type:

  • Full Service Market Research Agency

Global Market Research

Professional Associations:

  • Croatian Chamber of Commerce - Market research agencies association
  • UN Global Compact

ISO 20252 and ISO 9001

For agency users, Hendal is reliable partner for fieldwork services in Croatia and region providing valuable support into customisation and implementation of international surveys on local market.

For company users, we provide a wide range of custom made research tools that integrate excellent local market insight and know-how accumulated trough cooperation with leading companies. In more than twenty years we have provided the market information to more than 500 international and domestic companies.

From our start in 1993 we have recognised importance of the quality of our work and data that we provide to our clients and that is why we were the first agency implementing ISO 9001 and ISO 20252 in Croatia.

Hendal has fully staffed CATI call centre that includes 50 telephone stations and 4 supervisors’ stations and 100 lap top computers/tablets for the face to face research. For qualitative research, Hendal has focus groups facility at our premises in Zagreb equipped with one-way mirror, AV link, DV recording and web streaming.

Research specializations

Market Sectors

  • Beverages
  • Consultancy
  • Financial Services
  • New Products
  • Telecommunications

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Tracking
  • Consumer Research
  • New Product Research
  • Product / Sensory Testing
  • Segmentation Research
  • Usage & Attitude Studies

Research Services

  • Consultancy
  • International Research
  • Data Collection / Field Services
  • Pre-Recruiting
  • Qualitative
  • Focus groups
  • Quantitative
  • Mystery shoppers
  • Online

Research conducted in


  • Europe (Central/Eastern)


  • Bosnia-Herzegovina
  • Bulgaria
  • Croatia
  • Czech Republic
  • Hungary
  • Romania
  • Russian Federation
  • Serbia
  • Slovakia
  • Slovenia

Key people

Ms. Marijana Plovanic
Managing director

Mrs. Nevenka Hendrih

Share this company: Share on LinkedIn Share on Facebook Share on Twitter