Copenhagen K, Denmark

Corporate Member ESOMAR Corporate Member

Købmagergade 60
2 floor
1150 Copenhagen K
Phone: 454 290 9090

Userneeds is a leading supplier of online research

Founded 2001
Employees 65+
Turnover 4.500.000 EUR

Company type:

  • Data Collection / Field Services
  • Full Service Market Research Agency
  • Online Panels / Online Communities

Professional Associations:

  • User Experience Group Denmark

Userneeds was founded in 2001 and has been conducting online research ever since.

At Userneeds we service many different clients, international brands, agencies, consultancies and universities and assist them in analysing and collecting knowledge based on data. Userneeds has proprietary panels in the Nordics, Ireland, Austria and Switzerland, which we have nurtured from the ground up and through our partners we have access to panels globally.

By applying the latest technology, running top class loyalty programmes and forging rewarding partnerships, we create new ways of bundling data from many different sources in order to offer our clients a truly invaluable service. Below are the sizes of our own panels, however, through partners we can reach the entire world.
- Denmark = 90,000 panelists
- Sweden = 100,000 panelists
- Norway = 30,000 panelists
- Finland = 40,000 panelists
- Ireland = 40,000 panelists
- Switzerland = 10,000 panelists
- Austria = 10,000 panelists

The market research industry has evolved over the last 5-10 years and so has Userneeds. Today we do much more than market research. By continuously developing new products and new technologies Userneeds is now collecting data through multiple sources. Furthermore, Userneeeds has developed advanced analytics for extracting insights and thus addressing our clients’ needs for a higher degree of insight, segmentation and data enrichment.

Please feel free to contact us if we can assist you in any way:
+45 42 90 90 90

Research specializations

Market Sectors

  • Logistic / Mail / Transportation
  • Public Sector / Government
  • Tobacco / Cigarettes
  • Toys / Games
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Concept development & Strategy
  • Concept Testing
  • Consumer Research
  • Image Studies
  • Tracking Studies
  • Online/Mobile Panel

Research Services

  • Data Collection / Field Services
  • Data Collection Management
  • Panels
  • Panels - General
  • Qualitative
  • Recruiting
  • Quantitative
  • Online
  • Research Software
  • Survey (questionnaire, sampling)

Research conducted in


  • Europe (Northern/Western)


  • Austria
  • Denmark
  • Finland
  • Ireland
  • Norway
  • Sweden
  • Switzerland

Key people

Mr. Jacob Hem Petersen
Business Development Manager

Mr. Karsten Busck

Mr. Jacob Petersen

Ms. Mette Andersen

Ms. Kajsa Ekeroth Stenfeldt

Mr. Henrik Vincentz

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