Copenhagen K, Denmark

Corporate Member ESOMAR Corporate Member

Købmagergade 60
2 floor
1150 Copenhagen K
Phone: 454 290 9090

Userneeds is one of the leading suppliers of market research in the Nordics

Founded 2001
Employees 55

Company type:

  • Full Service Market Research Agency
  • Online Panels / Online Communities
  • Qualitative Research Consultant / Focus Group Facility

Professional Associations:

  • User Experience Group Denmark

Userneeds was founded in Copenhagen in 2001 and has been conducting high quality online research ever since. We operate large market research panels in the Nordics, Ireland, UK, Austria and Switzerland. Our clients are public sector companies, SMEs, consultancies and some of the largest companies in the Nordics.

We engage with our clients in different ways - and advise on research methodology and assist on fieldwork. Further, it is possible to engage with Userneeds though our digital self-service platform which offers fully automated reporting. Userneeds also operates proprietary specialised sub panels. Our U Eye panel enables clients to test their website usability through eye tracking, and the U Plus Profile panel tracks members digital footprints through passive metering.

In addition to our modern focus group facilities in central Copenhagen, Userneeds can manage the entire process in relation to qualitative research studies - incl. finding participants, coordinating the focus group and managing incentives for the participants.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Healthcare / Pharmaceutical
  • Public Sector / Government
  • Retail / Wholesale
  • Supermarkets
  • Technology

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Concept development & Strategy
  • Concept Testing
  • Consumer Research
  • Tracking Studies
  • Online/Mobile Panel

Research Services

  • Data Collection / Field Services
  • Data Collection Management
  • Panels
  • Panels - General
  • Qualitative
  • Recruiting
  • Quantitative
  • Online
  • Research Software
  • Survey (questionnaire, sampling)

Research conducted in


  • Asia (Pacific)
  • America (North)
  • Europe (Northern/Western)


  • Austria
  • Belgium
  • China
  • Denmark
  • Finland
  • France
  • Germany
  • Ireland
  • Italy
  • Myanmar
  • Netherlands
  • Norway
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Johnny Jensen

Mr. Ulrik Hjarnaa

Mrs. Mette Ask Hansen

Mr. Anders Franck Nielsen

Mr. Henrik Feindor-Christensen


Facility details


Central Copenhagen, Denmark (closest station for public transportation is Nørreport station)

Building type:

Office building

Facility features:

Catering facilities
Client lounge
High-definition TV
Overhead projector
Recording - Audio
Recording - Digital
Recording - Video
Separate client entrance
Wireless Internet

Travel time:

20 minutes from airport

Observation room capacity:
Focus Group
15X5 meter
Viewing Room
7X7 meter

Office pictures

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