Copenhagen K, Denmark

Corporate Member ESOMAR Corporate Member

Købmagergade 60
1150 Copenhagen K
Phone: +45 4290 9090

Userneeds is one of the leading suppliers of market research in the Nordics

Founded 2001
Employees 55

Company type:

  • Full Service Market Research Agency
  • Online Panels / Online Communities
  • Qualitative Research Consultant / Focus Group Facility

Professional Associations:

  • User Experience Group Denmark, Confederation of Danish Industry

Userneeds was founded in Copenhagen in 2001 and has been conducting high quality online research ever since. We operate large market research panels in the Denmark, Sweden, Finland, Norway and Finland. Our clients are public sector companies, SMEs, consultancies and some of the largest companies in the Nordics.

We engage with our clients and respondents in several ways and advise on research methodology and assist on fieldwork. Further, it is possible to engage with Userneeds though our digital self-service platform which offers fully automated reporting. Userneeds also operates proprietary specialized sub panels. Our U Eye panel enables clients to test their website usability through eye tracking, and the U Plus Profile panel tracks members digital footprints through passive metering.

Userneeds offers to handle the entire process in relation to qualitative research studies incl. finding participants, moderating the focus group or interviews in our state of the art facilities, translation and streaming services and managing incentives for the participants. Our staff include several very experienced moderators and recruiters. We also offer a range of online services for qualitative research.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Healthcare / Pharmaceutical
  • Public Sector / Government
  • Retail / Wholesale
  • Supermarkets
  • Technology

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Concept development & Strategy
  • Concept Testing
  • Consumer Research
  • Online/Mobile Panel
  • Tracking Studies

Research Services

  • Data Collection / Field Services
  • Data Collection Management
  • Panels
  • Panels - General
  • Qualitative
  • Recruiting
  • Quantitative
  • Online
  • Research Software
  • Survey (questionnaire, sampling)

Research conducted in


  • Asia (Pacific)
  • America (North)
  • Europe (Northern/Western)


  • Austria
  • Belgium
  • China
  • Denmark
  • Finland
  • France
  • Germany
  • Ireland
  • Italy
  • Myanmar
  • Netherlands
  • Norway
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Jensen Johnny

Mr. Ulrik Hjarnaa

Mrs. Mette Ask Hansen

Mr. Anders Franck Nielsen

Mr. Henrik Feindor Lyhne


Facility details


Central Copenhagen, Denmark (closest station for public transportation is Nørreport station)

Building type:

Office building

Facility features:

Catering facilities
Client lounge
High-definition TV
Overhead projector
Recording - Audio
Recording - Digital
Recording - Video
Separate client entrance
Wireless Internet

Recruiting method:

Online panel, CATI, Social Media, FAce-to-face

Travel time:

20 minutes from airport

Observation room capacity:
Focus Group
10X5 meter
Viewing Room
7X5 meter

Office pictures

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