Millward Brown Denmark

Copenhagen V., Denmark

Raadhuspladsen 45-47
1550 Copenhagen V.
Denmark
Phone: 453 377 1040
Fax: 453 377 1050

Millward Brown is one of the world's leading research agencies and is expert in building commercially successful brands, guiding the effective use of marketing communications tools. Through an…

Founded 1997

Company type:

  • Full Service Market Research Agency

Affiliation:
The Kantar Group; WPP

Millward Brown is one of the world's leading research agencies and is expert in building commercially successful brands, guiding the effective use of marketing communications tools. Through an integrated suite of validated research solutions - both qualitative and quantitative - Millward Brown helps businesses develop brand strategies, implement marketing programmes and monitor attitudinal and financial outcomes. Millward Brown has more than 76 offices in 48 countries and also has specialist expertise to provide insights into key areas. These include the Global Media Practice (focusing on media effectiveness), Millward Brown Optimor (connecting attitudinal data with financial performance), Millward Brown Precis (measuring PR and word of mouth), Dynamic Logic (quantifying digital marketing effectiveness). Millward Brown is part of Kantar, WPP's insight, information and consultancy group.

Qualitative: In in 2009 we have established a strong qualitative unit ‘Millward Brown Alsted Research’ (by the integration of the well established qualitative institute Alsted Research). We have excellent observation facilities (one-way mirror), simultaneous translation facilities and well experienced senior moderators. In Medical we are highly experienced in interviews with doctors, pharmaceuticals, nurses and patients. MillwardBrown Denmark covers also qualitative research in the Nordic countries.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Consultancy
  • Cosmetics / Hygiene
  • Healthcare / Pharmaceutical

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • International Studies
  • Media Research
  • Media Research - General
  • Tracking Studies

Research Services

  • Analytical Services
  • Data Mining and Analysis
  • Qualitative
  • In-depth interviews
  • Recruiting
  • Quantitative
  • CATI
  • Online

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)
  • Worldwide

Countries

  • Angola
  • Argentina
  • Australia
  • Austria
  • Bahrain
  • Bangladesh
  • Belgium
  • Bolivia
  • Bosnia-Herzegovina
  • Botswana
  • Brazil
  • Bulgaria
  • Burundi
  • Cameroon
  • Canada
  • Chile
  • China
  • Colombia
  • Costa Rica
  • Côte d'Ivoire
  • Croatia
  • Cyprus
  • Czech Republic
  • Denmark
  • Dominican Republic
  • Ecuador
  • Egypt
  • El Salvador
  • Estonia
  • Finland
  • France
  • Gambia
  • Georgia
  • Germany
  • Ghana
  • Greece
  • Guatemala
  • Honduras
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Iran, Islamic Republic of
  • Ireland
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Kazakhstan
  • Kenya
  • Korea, Republic of
  • Kuwait
  • Latvia
  • Lebanon
  • Lesotho
  • Lithuania
  • Luxembourg
  • Macedonia
  • Madagascar
  • Malawi
  • Malaysia
  • Mauritius
  • Mexico
  • Montenegro
  • Morocco
  • Mozambique
  • Myanmar
  • Namibia
  • Netherlands
  • New Zealand
  • Nigeria
  • Norway
  • Oman
  • Pakistan
  • Panama
  • Paraguay
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Réunion
  • Romania
  • Russian Federation
  • Rwanda
  • Saudi Arabia
  • Serbia
  • Singapore
  • Slovakia
  • Slovenia
  • South Africa
  • Spain
  • Spain (Canary Islands)
  • Sri Lanka
  • Swaziland
  • Sweden
  • Switzerland
  • Syrian Arab Republic
  • Taiwan
  • Tanzania
  • Tasmania
  • Thailand
  • Trinidad & Tobago
  • Tunisia
  • Turkey
  • Uganda
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Uruguay
  • Venezuela
  • Vietnam
  • Zambia
  • Zimbabwe

Key people

Mrs. Irene Iversen
Director
ESOMAR Member

Mr. Lars Kaa Andersen

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