Jens Benzons Gade 54B
5000 Odense C
Phone: 457 010 2080
Fax: 457 010 2081

At Wilke we discover what matters to people and businesses, and turn these insights into new opportunities for our clients. We are a full-service company in the Nordic region with a high commitment to data quality, and a strategic outlook.

Founded 1992
Employees 45
Turnover EUR 10.000.000
Interviewers 250

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • FMD
  • TRA

Since 1999 Wilke has been conducting quantitative and qualitative research projects in Denmark, the Nordic countries and around the world, discovering what matters to consumers and businesses and turning these insights into new opportunities for our clients, with a high commitment to data quality and a strategic outlook. We approach each new project with fresh, creative thinking and heaps of enthusiasm.
We have all necessary resources in-house, such as CLT facilities, qualitative studio facilities in our offices in Copenhagen and Odense, equipped with one-way mirror, CCTV and live streaming, as well as Satmetrix NPS2©, LEGO® SERIOUS PLAY®, Tableau© and Confirmit© facilitators.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Foods / Nutrition
  • Logistic / Mail / Transportation
  • Telecommunications
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Concept development & Strategy
  • Concept Testing
  • Customer Satisfaction Studies
  • Projective Techniques
  • Senior Citizen / Mid-life

Research Services

  • Qualitative
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Quantitative
  • CAPI
  • Mystery shoppers
  • PAPI

Research conducted in


  • Europe (Northern/Western)


  • Denmark
  • Finland
  • Norway
  • Sweden

Key people

Mr. Jakob Fiellau-Nikolajsen
Managing Director

Mr. Morten Schrøder

Mr. Per Petersen

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