Nagy Research - Middle East Africa

Cairo, Egypt

63- Road 104 -maadi
11728 Cairo
Phone: +201222341990

Your eyes in the Middle East & Africa!

Founded 1988
Employees 10
Interviewers 100

Company type:

  • Full Service Market Research Agency
  • Qualitative Research Consultant / Focus Group Facility
  • Quantitative Research Services

Since 1988, Nagy Research MEACRO (NR) has been a pioneer in the research industry in the Middle East & Africa. We have experience teams covering Egypt, KSA (Saudi Arabia), UAE (United Arab Emirates), the Gulf (Kuwait, Qatar, Oman, Bahrain), the Levant (Lebanon, Jordan, Iraq), North Africa (Algeria, Morocco, Tunisia, Libya) and other key countries in the region including Sudan, Libya, Iran, Turkey, Pakistan, Kenya, Nigeria, Ethiopia, Senegal, Ivory Coast & South Africa.

Nagy Research specializes in healthcare & pharmaceutical research but now it is also serving more and more industries heavily incl. Artificial Intelligence & Machine Learning, Technology, Applications, Social Media & E-commerce, Mobile phones, Electronics & Appliances, Agriculture & Animal Health, Automotive, Banking & Insurance, FMCGs etc..

Nagy Research is offering a wide range of research services including secondary research, qualitative research & quantitative research & Mystery Shopping; covering a wide range of study types (e.g. brand equity, customer satisfaction, market understanding, ATU, message recall, customer insight & customer behavior, pricing studies & price sensitivity, product design & development, UX & UI, purchasing journey, segmentation, positioning, concept testing, ad testing, positioning) offering high quality results including raw data as well as analysis & reporting.

Nagy Research can also supply your teams with cultural scouts, moderators & translators.

Research specializations

Market Sectors

  • Automotive
  • Electronics
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Technology

Research Solutions

  • Concept development & Strategy
  • Concept Testing
  • Retail Research
  • Exit Interviews
  • Mystery Shopping
  • Segmentation Research
  • Usage & Attitude Studies

Research Services

  • Analytical Services
  • Statistical Analysis
  • Data Collection / Field Services
  • Data Collection Management
  • Qualitative
  • Online Focus Groups / Bulletin Boards
  • Quantitative
  • CAPI
  • Mystery shoppers

Research conducted in


  • Africa
  • Middle East


  • Algeria
  • Bahrain
  • Côte d'Ivoire
  • Egypt
  • Ethiopia
  • Iran, Islamic Republic of
  • Iraq
  • Jordan
  • Kenya
  • Kuwait
  • Lebanon
  • Libya
  • Morocco
  • Mozambique
  • Nigeria
  • Oman
  • Qatar
  • Saudi Arabia
  • Senegal
  • South Africa
  • Sudan
  • Tunisia
  • Uganda
  • United Arab Emirates
  • Zimbabwe

Key people

Ms. Nadine Sobhy
Business Development


Facility details


63 Road 104 Maadi Cairo Egypt

Facility features:

Catering facilities
Overhead projector
Recording - Audio
Recording - Video
Wireless Internet

Office pictures

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