4 rue de Lyon
75012 Paris
France
Phone: +33-1-4343.9491
Fax: +33-1-4343.1303

Open Air is a market research company focused on knowledge, technique, reliability and international:
• SECTORIAL KNOWLEDGE
through the “Standard Solutions Studies” approach addressing…

Founded 2005
Employees 6
Turnover EUR 2.000.000
Interviewers 450

Company type:

  • Full Service Market Research Agency

Affiliation:
Open World, The Network for a Postive Globalization

Professional Associations:

  • ADETEM

Open Air is a market research company focused on knowledge, technique, reliability and international:

• SECTORIAL KNOWLEDGE
through the “Standard Solutions Studies” approach addressing recurrent issues of an industry (perfume, food) creating a database for a comprehensive understanding of each test results and better comparability between countries.
• ADVANCED TECHNIQUES
through the “One by One Brand Pull” Statistical Model granting each respondent by a “Brand Pull” index from a discriminant analysis between the preference this respondent expresses to a brand and the knowledge and image he gets of this brand (tyres, cosmetics).
• QUALITY OF FIELDWORK
With a consumer test location in France and with a partnership with Cunningham Field Research Services for its American subsidiary “COAST”
• INTERNATIONAL SPIRIT
through “Open Word”; the Network for a Positive Globalization linking friends cooperating for years together.

Research specializations

Market Sectors

  • Automotive
  • Beverages
  • Cosmetics / Hygiene
  • Fragrance Industry
  • Foods / Nutrition

Research Solutions

  • Brand Research
  • Consumer Research
  • New Product Research
  • New Product Research - General
  • Packaging / Design
  • Product / Sensory Testing

Research Services

  • Qualitative
  • Focus groups
  • In-depth interviews
  • Quantitative
  • CAPI
  • CATI

Research conducted in

Regions

  • Asia (Pacific)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • America (North)
  • Europe (Northern/Western)

Countries

  • Argentina
  • Austria
  • Belgium
  • Croatia
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Italy
  • Japan
  • Korea, Republic of
  • Luxembourg
  • Morocco
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Romania
  • Russian Federation
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Turkey
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Frederic Miedzinski
Chairman
ESOMAR Member

Mr. Frédéric Miedzinski

Miss. Nithda Phoutchanthavongsa

Mr. Stéphane Karm


Enterprise partners (Open World)

Fine Brazil
Paulista Av. 2494, 7th floor, Suite 73
01310-300 São Paulo
SP
Brazil
Phone: +54-11-4896.4180
Open Air
4 rue de Lyon
75012 Paris
France
Phone: +33-1-4343.9491
KS Kudos Services GmbH
Duesseldorfer Str. 189
45481 Muelheim an der Ruhr
NRW
Germany
Phone: +49 2085948140
The Hellenic Research House
42-44, Antinoros Str
16121 Athens
Greece
Phone: +30-210-745.5900
G&G Associated S.r.l.
Viale Regina Margherita 278
00198 ROME
Italy
Phone: + 39 06 44 24 56 33
Research & Research, Inc.
SL Building
46-3 Jamwon-dong, Seocho-gu
137-906 Seoul
Korea, Republic of
Phone: +82-2.3484.3000
121research
Jan Evertsenstraat 777
1061 XZ Amsterdam
Netherlands
Phone: +31-20-6148120
C & C Market Research
1200 S. Waldron rd
suite 138
72903 Fort Smith
Arkansas
United States (USA)
Phone: 1 479 785 5637
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