
Tour de l'Horloge
4 place Louis Armand
75603 Paris
France
Phone: +33-1-72-76.2653
Fax: +33-1-72-76.2599
One of the leading qualitative and creative French research independent companies (founded 1985/international activity 40%): a true "innovation supporter" producting commercial valuable insights of…
Company type:
- Full Service Market Research Agency
Affiliation:
ERASM (Geneva)
Professional Associations:
- AIMRI
- ADETEM
One of the leading qualitative and creative French research independent companies (founded 1985/international activity 40%): a true "innovation supporter" producting commercial valuable insights of the "hidden consumer" (beliefs, feelings, brand relationship, unmet needs..)
Our aim: deep consumer understanding
Methodologies:
- projective and creativity techniques
- experts interviewing
- ethnological and observational research
- consumer's ethnographic real world films
- social trends analysis
- products creative development
For each international project we select the best researchers and partners in coherence with our methodology and your objectives. We always intend to build close relationships with foreign business partners.