ADEQUATION

-> A "fluent" market research agency in carrying qualitative and quantitative methodologies, in off and on line approaches
->With particular expertise in the areas of services or developing a service strategy and customer relationship management (such as TELECOM & MULTI MEDIA, FINANCE & INSURANCE, TRANSPORT, COSMETICS, LUXURY, HABITAT and RETAIL).
->Specialized in marketing insight, mix modeling and optimizing, retailing marketing and social media research

Elisabeth Martine-Cosnefroy, the owner and your key contact is a professionnal of 30 y.o experienced, psychosociologist (moderator) and statistician, former Director General at CSA and previously at IFOP-GALLUP
=>currently ESOMAR representative for France from 2011.

Adequation MR assumes all or any part of the surveys :
-conception
-set up
-fieldwork coordination (qualitative and quantitative)
-analysis and synthesis.

Each of our answers to a RFP/RFQ is provided with our personal suggestions for:
* doing the best at a lower cost,
* delivering a special attention to a "just good enough" : design of guideline/ questionnaire, targeting and sample size, relevant analysis with the good process.