ADEQUATION

Maisons-Laffitte, France

Corporate Member ESOMAR Corporate Member

75 rue de Paris
78600 Maisons-Laffitte
France
Phone: +33-139121413
Fax: +33-134931801

-> A "fluent" market research agency in carrying qualitative and quantitative methodologies, in off and on line approaches
->With particular expertise in the areas of services or developing a…

Founded 2011
Employees 3
Turnover 400000

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • ADETEM

-> A "fluent" market research agency in carrying qualitative and quantitative methodologies, in off and on line approaches
->With particular expertise in the areas of services or developing a service strategy and customer relationship management (such as TELECOM & MULTI MEDIA, FINANCE & INSURANCE, TRANSPORT, COSMETICS, LUXURY, HABITAT and RETAIL).
->Specialized in marketing insight, mix modeling and optimizing, retailing marketing and social media research

Elisabeth Martine-Cosnefroy, the owner and your key contact is a professionnal of 30 y.o experienced, psychosociologist (moderator) and statistician, former Director General at CSA and previously at IFOP-GALLUP
=>currently ESOMAR representative for France from 2011.

Adequation MR assumes all or any part of the surveys :
-conception
-set up
-fieldwork coordination (qualitative and quantitative)
-analysis and synthesis.

Each of our answers to a RFP/RFQ is provided with our personal suggestions for:
* doing the best at a lower cost,
* delivering a special attention to a "just good enough" : design of guideline/ questionnaire, targeting and sample size, relevant analysis with the good process.

Research specializations

Market Sectors

  • Cosmetics / Hygiene
  • Financial Services
  • Foods / Nutrition
  • Petrol / Oil / Gas
  • Telecommunications

Research Solutions

  • Business-to-business
  • Concept development & Strategy
  • Concept Testing
  • Customer Satisfaction Studies
  • New Product Research
  • New Product Research - General
  • Projective Techniques

Research Services

  • Panels
  • Panels - General
  • Qualitative
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Quantitative
  • PAPI

Research conducted in

Regions

  • Worldwide

Countries

  • France

Key people

Mrs. Elisabeth Martine-Cosnefroy
President
ESOMAR Member
Linkedin profile

Mrs Elisabeth MARTINE-COSNEFROY

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