35 rue Godot de Mauroy
75009 PARIS
Phone: +33 1 42 65 60 05
Fax: +33 1 42 65 60 04

Adwise is a boutique agency based in Paris, but operating all over France, Europe, Asia-Pacific and the Americas... With expertise in both Qual & Quant, on- and off-line, in varied sectors. A senior team of dedicated researchers, can-do, agile, innovative, business-oriented and human!

Founded 2003
Employees 10

Company type:

  • Consulting services
  • Full Service Market Research Agency
  • International Market Research Services


Professional Associations:


ADWISE is a boutique agency, set up by senior market researchers focussing on qualitative research. Our strengths reflect our deep understanding of your business objectives, but also our committed and hands-on senior team, our ability not only to deliver highly operational & visual results, but also to accompany your project. Our team is stable, has extensive experience in brand consultancy, and combines a psychological approach with a strong business orientation. We use both traditional qualitative methodologies (projective moderation in focus groups, ethnography, semiology, at-home in-depth interviews, shop-along, ideation sessions, etc.) and online methodologies (blogs, forums, chats, bulletin boards) that we often blend together. Over our 15+ years of international operations, we have built up a network of qualitative agencies throughout the world, sharing the same high quality standards. Our aim is to focus both on a high level of quality of fieldwork and state-of-the-art analysis, to provide you with deep understanding of your consumers’ behaviors and attitudes. Thus we can uncover true insights, explore markets, create concepts, offer advice on how you can strengthen relationships between brands, products, services and consumers, and evaluate ideas. We have worked with a large range of businesses in various industries: entertainment & games, retail, transportation, internet, media, banking & insurance, cosmetics and luxury goods, FMCG, health...

Research specializations

Market Sectors

  • Consultancy
  • Financial Services
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Retail / Wholesale
  • Supermarkets

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Business-to-business
  • Consumer Research
  • New Product Research
  • New Product Development

Research Services

  • Consultancy
  • Consumer Research
  • International Research
  • Qualitative
  • Creativity / Ideation Workshops
  • Focus groups

Research conducted in


  • Asia (Pacific)
  • America (North)
  • Europe (Northern/Western)


  • Belgium
  • China
  • Denmark
  • France
  • Germany
  • Italy
  • Luxembourg
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Switzerland
  • United Kingdom (GB)
  • United States (USA)

Key people

Mrs. Florence Hussenot
Founder and General Manager
Linkedin profile

Mrs Florence HUSSENOT

Mrs Anne-Sophie GUILLOT

Mrs Charlotte COUREL

Mrs Marina Igoumnova

Share this company: Share on LinkedIn Share on Facebook Share on Twitter