Happy Thinking People France

Happy Thinking People France is an independent qualitative research company born in 2010. It is a partnership between Happy Thinking People Group and a group of French experts in qualitative research, previously directors and managers of large research companies.
We decided to merge our expertise as we share the same passion for inspired marketing, people understanding and accurate, insightful, creative solutions.
Happy Thinking People Group is one of the world's leading independent marketing research and consulting companies with almost 25 years of experience
Significant consumer decisions trigger a shift in a frame of mind. Great products provide happiness, engaging brands generate joy. The work we do is all about identifying these triggers, understanding how to develop them and exploring current and future realities to identify new ones.
We help our clients to build the relationships between brands, products, services and their customers that lead to business success.
One of our senior directors personally takes charge of each project: from the first briefing, the recruitment to the moderation, the analysis and the presentation, we accompany our clients and deliver operational results. To develop ideas that make a real difference in people's lives and thus make sound business sense.