78 rue Championnet
75018 Paris
France
Phone: + 331 4584 1444

Among the Top 5 institutes in France, the human-sized Ifop Group has been the leader in opinion polling since 1938 and a key player in quantitative and qualitative marketing studies in Europe, the USA and China.

Founded 1938
Employees 200
Interviewers 2500

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • SYNTEC
  • ADETEM
  • IREP

Among the Top 5 institutes in France, the human-sized Ifop Group has been the leader in opinion polling since 1938 and a key player in quantitative and qualitative marketing studies in Europe, the USA and China.

Since 2018, Sociovision has enriched the Group's offer with unique observatories on the market and exclusive data science know-how.

In 2022, the acquisition of Occurrence, an independent research and consultancy institute, and its subsidiary Deep Opinion completes the Ifop Group's proposal in the evaluation of communications.

In 2023, Brain Value, the leader in qualitative research in France, will give new momentum to its qualitative and strategic planning expertise to provide even more global support to the Group's clients.

Research specializations

Market Sectors

  • Cosmetics / Hygiene
  • Energy / Utilities
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Public Sector / Government

Research Solutions

  • Brand Research
  • Business-to-business
  • Consumer Research
  • Customer Satisfaction Studies
  • International Studies

Research Services

  • Consultancy
  • Political / Opinion Research
  • Data Collection / Field Services
  • Omnibus Surveys

Research conducted in

Regions

  • America (North)
  • Asia (Pacific)
  • Europe (Northern/Western)

Countries

  • China
  • France
  • United States (USA)

Key people

Mr. Christophe Jourdain
Managing director
ESOMAR Member

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