78 rue Championnet
75018 Paris
France
Phone: + 331 4584 1444

Ifop, the French pioneer in market research, is one of the leading independent agencies providing a full range of research solutions to players in the field of Public opinion, Consumer goods,…

Founded 1938
Employees 200
Interviewers 2500

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • SYNTEC
  • ADETEM
  • IREP

Ifop, the French pioneer in market research, is one of the leading independent agencies providing a full range of research solutions to players in the field of Public opinion, Consumer goods, Services, Media and Healthcare, with a specific expertise in the field of environment, management of human capital and digital convergence.

Our approach focuses on providing operational answers through true client orientation, well-thought approaches including a solid range of proprietary research models, reliable data collection, and the ability to provide insightful, actionable recommendations. Whatever the topic, we work as a team, combining sectorial and methodological expertises to look at every issue from various angles and give it perspective.

A major part of our business is international. Through our own offices in Paris, Toronto, Buenos Aires and Shanghai, and a network of preferred partners we carry out research in about 50 countries across the 5 continents every year.

Research specializations

Market Sectors

  • Cosmetics / Hygiene
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • IT / Software / Hardware
  • Public Sector / Government
  • Advertising / Public Relations
  • Agriculture
  • Automotive
  • Beverages
  • Charity / Non-profit
  • Confectionery
  • Durables / Electrical Goods
  • Detergents
  • Energy / Utilities
  • Financial Services
  • Fragrance Industry
  • Logistic / Mail / Transportation
  • Petrol / Oil / Gas
  • Telecommunications
  • Textile / Fashion / Clothing
  • Tobacco / Cigarettes
  • Toys / Games
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Business-to-business
  • Consumer Research
  • International Studies
  • New Product Research
  • Packaging / Design
  • Public Opinion / Political
  • Opinion Polling
  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Children / Youth's Research
  • Concept development & Strategy
  • Concept Testing
  • Customer Satisfaction Studies
  • Employee Research
  • Ethnographic Research
  • Image Studies
  • Media Research
  • Media Research - General
  • Audience Research
  • New Product Research
  • New Product Research - General
  • Product / Sensory Testing
  • Pricing Studies
  • Projective Techniques
  • Retail Research
  • Store Audits
  • Segmentation Research
  • Semiotic and Cultural Analysis
  • Senior Citizen / Mid-life
  • Syndicated Research
  • Tracking Studies
  • Usage & Attitude Studies
  • Online/Mobile Panel

Research Services

  • Qualitative
  • Focus groups
  • In-depth interviews
  • Online Focus Groups / Bulletin Boards
  • Recruiting
  • Quantitative
  • CAPI
  • CATI
  • Mail
  • Mystery shoppers
  • Online

Research conducted in

Regions

  • Worldwide

Countries

  • Argentina
  • Canada
  • China
  • France

Key people

Mr. Christophe Jourdain
Managing director
ESOMAR Member

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