CONSUMER ISLANDS

Paris, France

75 Boulevard de Strasbourg
75010 Paris
France
Phone: +33617968135

Independent qualitative research agency offering predictive and proactive qual.
We partner with R&I, Marketing and Communication departments as well as Design and Advertising Agencies in their innovation process. We audit markets, detect actionable insights, co-create and assess your projects.

Founded 2018
Employees 2
Turnover 500 KE

Company type:

  • Full Service Market Research Agency
  • Qualitative Research Consultant / Moderator
  • Qualitative Research Consultant / Focus Group Facility

Consumer Islands was founded in 2018 by Christophe Monedero and Isabelle Margossian, each bringing more than 20 years of international qualitative research expertise.

Riven by deep-rooted technological and sociological changes, brand territories are crumbling away and rising up as so many islands of constantly shifting contours. Understanding these dynamics is the sine qua non for directing research more efficiently and hence detecting and revealing the most meaningful insights.

More than decoding reality, we offer you qualitative modelling of observed phenomena

Our analyses are based on cognitive, semiotic and structuralist logic and are aimed at:
> Understanding the mechanisms behind what consumers do, think, perceive and feel
> Identifying the axes structuring the markets and their dynamics

Our methodologies are:
> Intimately related to consumer realities
> Ensuring fit with your brand values and strategy
> Providing you with the keys to drive your decisions

Hybrid methodologies
> Face-to-face: integrating video and cognitive techniques, reducing moderator bias to the maximum, and opening doors to the most genuine answers
> Digital: based on qual collection methods, using projection, and empowered by artificial intelligence, for contextualized deep learning
> Collaborative - in co-creation or design-thinking modes. Structured around generative and interpretative journeys, our methods allow for insightful data collection and more effective, real time decision-making

Research specializations

Market Sectors

  • Automotive
  • Cosmetics / Hygiene
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Technology

Research Solutions

  • Concept development & Strategy
  • Concept / Positioning Development
  • New Product Research
  • Home Use Tests (iHUT)
  • Packaging / Design
  • Product / Sensory Testing
  • Semiotic and Cultural Analysis

Research Services

  • Mobile Research
  • Mobile Qualitative
  • Qualitative
  • Creativity / Ideation Workshops
  • In-depth interviews
  • Research Software
  • Focus groups and chats
  • Ethnography

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • America (North)
  • Europe (Northern/Western)

Countries

  • Algeria
  • Armenia
  • Australia
  • Belgium
  • Brazil
  • Bulgaria
  • Cameroon
  • Canada
  • China
  • Côte d'Ivoire
  • Croatia
  • Czech Republic
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • Indonesia
  • Ireland
  • Italy
  • Japan
  • Malaysia
  • Mexico
  • Monaco
  • Morocco
  • Netherlands
  • Poland
  • Portugal
  • Romania
  • Russian Federation
  • Spain
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Christophe Monedero
CEO
ESOMAR Member

Mrs Isabelle Margossian

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