ESOMAR Corporate Member
33 rue la Fayette
75009 Paris
Idf
France
Phone: 0158562390
Specialized in advertising and packaging pre-testing without consumer interviews, IMPACT MEMOIRE accompanies brands in selecting and optimizing their communication projects to their fullest potential using Cognitive Sciences
Company type:
- Consulting services
- International Market Research Services
Professional Associations:
Impact Mémoire is a consultancy firm specialized in advertising pre-testing without consumer interview based on Cognitive Sciences.
For over 20 years, clients have been relying on Impact Mémoire to help screen, select and optimize, through actionable recommendations, their local and international communication projects using its proprietary scientific program while offering fast turnarounds and budget-conscious solutions
Impact Mémoire is unique in its concept, its content, and its usage : a scientific perspective, a rational contribution (without opinion, without consumer point of view) in the intrinsic evaluation of your communication project through the cognitive levers activated. The assessment will help predict the potential of the copy, understand its performances and area of improvement, provide actionable recommendations in view of rework, and can be used on all types of media (TV, Print, OOH, Digital and Packaging test)
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