Impact Memoire

Paris, France

Corporate Member ESOMAR Corporate Member

33 rue la Fayette
75009 Paris
Phone: 0158562390

Specialized in advertising and packaging pre-testing without consumer interviews, IMPACT MEMOIRE accompanies brands in selecting and optimizing their communication projects to their fullest potential using Cognitive Sciences

Founded 2001
Employees 5-10
Interviewers does not apply

Company type:

  • Consulting services
  • International Market Research Services

Professional Associations:

Impact Mémoire is a consultancy firm specialized in advertising pre-testing without consumer interview based on Cognitive Sciences.
For over 20 years, clients have been relying on Impact Mémoire to help screen, select and optimize, through actionable recommendations, their local and international communication projects using its proprietary scientific program while offering fast turnarounds and budget-conscious solutions

Impact Mémoire is unique in its concept, its content, and its usage : a scientific perspective, a rational contribution (without opinion, without consumer point of view) in the intrinsic evaluation of your communication project through the cognitive levers activated. The assessment will help predict the potential of the copy, understand its performances and area of improvement, provide actionable recommendations in view of rework, and can be used on all types of media (TV, Print, OOH, Digital and Packaging test)

Research specializations

Market Sectors

  • Advertising / Public Relations

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Advertising Tracking
  • Copy Testing
  • New Product Research
  • Packaging / Design
  • Semiotic and Cultural Analysis

Research Services

  • Consultancy
  • Advertising / Communication
  • International Research
  • Qualitative
  • Semiotics Research and Analysis

Research conducted in


  • America (North)
  • America (South)
  • Europe (Northern/Western)


  • Belgium
  • Brazil
  • Canada
  • Denmark
  • Finland
  • France
  • Germany
  • Italy
  • Spain
  • Sweden
  • United Kingdom (GB)
  • United States (USA)

Key people

Ms. Melanie Berger


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