Strategir

Bordeaux, France

Corporate Member ESOMAR Corporate Member

5 rue Foy
33000 Bordeaux
France
Phone: +33-5-5600.8989
Fax: +33-5-5600.8988

Strategir specialises in customized market research in fast moving consumer goods, luxury goods and industry & services.

Our experience covers:
- Product development: concept evaluation and…

Founded 1986
Employees 60
Turnover EUR 9.600.000
Interviewers 350

Company type:

  • Full Service Market Research Agency

Affiliation:
Strategir Gmbh, Strategir UK, Strategir Retail, Strategir WisdomAsia

Professional Associations:

  • Adetem
  • Syntec

Certification:
ISO 9001

Strategir specialises in customized market research in fast moving consumer goods, luxury goods and industry & services.

Our experience covers:
- Product development: concept evaluation and product testing
- Packaging and design: including specialist computer generated images, techniques for measurement of visual impact and image communication
- Promotion effectiveness: specific tool for pre-testing
- Usage, attitude, image research
- Concept test (any stage of development) and Concept Use Test combining an extrapolation of the volumes
- Simulated Market Test
- Mix modelling ROI oriented
- Trade-offs optimised tool

With:
- Quantitative and qualitative research
- Databases for product, packaging and promotion surveys
- Any data collection method: central location, on-site, in-home, internet or telephone interviews
- International research co-ordination and interpretation
- CATI and CAPI facilities in-house
- Flexible and practical problem solving approach
- Actionable marketing recommendations

Strategir is an independent research agency.

Research specializations

Market Sectors

  • Beverages
  • Cosmetics / Hygiene
  • Detergents
  • Foods / Nutrition
  • Tobacco / Cigarettes

Research Solutions

  • Concept development & Strategy
  • Concept Testing
  • International Studies
  • New Product Research
  • Packaging / Design
  • Product / Sensory Testing
  • Usage & Attitude Studies

Research Services

  • Analytical Services
  • Statistical Analysis
  • Quantitative
  • CAPI
  • CATI
  • Online

Research conducted in

Regions

  • Asia (Pacific)
  • Europe (Central/Eastern)
  • America (North)
  • Europe (Northern/Western)

Countries

  • Belgium
  • France
  • Germany
  • Hong Kong
  • Italy
  • Japan
  • Netherlands
  • Portugal
  • Russian Federation
  • Spain
  • Switzerland
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Emmanuel Delsuc
Director
ESOMAR Member

Mr. Luc Milbergue

Ms. Isabelle Goisbault

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