5 rue Foy
33000 Bordeaux
France
Phone: +33-5-5600.8989
Fax: +33-5-5600.8988
Strategir specialises in customized market research in fast moving consumer goods, luxury goods and industry & services.
Our experience covers:
- Product development: concept evaluation and…
Company type:
- Full Service Market Research Agency
Affiliation:
Strategir Gmbh, Strategir UK, Strategir Retail, Strategir WisdomAsia
Professional Associations:
- Adetem
- Syntec
Certification:
ISO 9001
Strategir specialises in customized market research in fast moving consumer goods, luxury goods and industry & services.
Our experience covers:
- Product development: concept evaluation and product testing
- Packaging and design: including specialist computer generated images, techniques for measurement of visual impact and image communication
- Promotion effectiveness: specific tool for pre-testing
- Usage, attitude, image research
- Concept test (any stage of development) and Concept Use Test combining an extrapolation of the volumes
- Simulated Market Test
- Mix modelling ROI oriented
- Trade-offs optimised tool
With:
- Quantitative and qualitative research
- Databases for product, packaging and promotion surveys
- Any data collection method: central location, on-site, in-home, internet or telephone interviews
- International research co-ordination and interpretation
- CATI and CAPI facilities in-house
- Flexible and practical problem solving approach
- Actionable marketing recommendations
Strategir is an independent research agency.