bms marketing research + strategy

Munich, Germany

View publications on ANA (ESOMAR’s Resource Library)

Landsberger Straße 487
81241 Munich
Germany
Phone: +49-89-889.6940
Fax: +49-89-8896.9444

- independent full service research agency with strategy vision
- all projects individual designed to clients needs and managed directly by partners
- full range of research methods and…

Founded 1995
Employees 10

Company type:

  • Full Service Market Research Agency

Affiliation:
bms AG (CH); bms North America Inc. (USA)

Professional Associations:

  • AMA
  • SCIP

- independent full service research agency with strategy vision
- all projects individual designed to clients needs and managed directly by partners
- full range of research methods and state-of-the-art analytical tools (e.g. conjoint analysis, CDI ©)
- international structure and focus
- business understanding in technical, industrial and B2B markets

bms research is dedicated to maximize the return on research, to achieve this we offer a variety of analytical and strategic research tools such as:
- Conjoint Analysis (price studies, product optimization)
- Customer Value Analysis (strategic brand positioning)
- CDI © Customer Dissatisfaction Index (tactical gap analysis tool)
- Structural Market Analysis
- Market Modeling
- Concept Tests

Research specializations

Market Sectors

  • Automotive
  • Chemicals
  • Consultancy
  • Durables / Electrical Goods

Research Solutions

  • Business-to-business
  • Customer Satisfaction Studies
  • International Studies
  • Pricing Studies
  • Segmentation Research

Research Services

  • Analytical Services
  • Statistical Analysis
  • Qualitative
  • Focus groups
  • Quantitative
  • CATI
  • Online
  • PAPI

Research conducted in

Regions

  • Asia (Pacific)
  • America (Central)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Brazil
  • Canada
  • China
  • Denmark
  • France
  • Germany
  • Hong Kong
  • India
  • Italy
  • Japan
  • Korea, Republic of
  • Mexico
  • Netherlands
  • Poland
  • Portugal
  • Russian Federation
  • Saudi Arabia
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Binner Stefan
Managing Director
ESOMAR Member

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