iconkids & youth international research GmbH

Munich, Germany

View publications on ANA (ESOMAR’s Resource Library)

Rueckertstrasse 4
80336 Munich
Phone: +49-89-544.6290
Fax: +49-89-544.62924

Founded 1996
Employees 16
Turnover EUR 2.500.000
Interviewers 600

Company type:

  • Full Service Market Research Agency


Professional Associations:

  • BVM

iconkids & youth has extensive experience in Pan-European and Worldwide research with young consumers and related target groups:
- Children (<10 years)
- Tweenager (10-13 years)
- Youth (13-18 years)
- Young adults (19-30 years)
- Parents, teachers, employers, etc.

Our specific advantage is the unqiue knowledge base derived from foundational studies and the work for blue chip companies from various product categories. We see beyond the results and set them into the context of basic consumer needs, national attitudes + values, and up-to-date market developments.

Being a full-service agency, we offer the full range of methodologies - always adapted to the relevant age group and the specific research objective:
- Qualitative and ethnographic research
- Standardised tools for advertising and brand research
- Multiclient surveys
- Quantitative ad hoc research
- Online research

Available studies:
- Kids License Monitor: Quarterly online study that offers foundational data for all players in the licensing market (covered countries: UK / Germany / France)
- Trend Tracking Kids: Annual representative study that provides a unique and comprehensive database regarding all relevant aspects of the kids and teens market (covered country: Germany)

We support you also with expert consulting and workshops, specifically with regard to the complex and difficult German market.

Visit our website www.iconkids.com for a full listing of available books, studies and articles!

Research specializations

Market Sectors

  • Confectionery
  • Demographics
  • College / University Students
  • Foods / Nutrition
  • Media
  • Print Publications

Research Solutions

  • Brand Research
  • Children / Youth's Research
  • Concept development & Strategy
  • Concept / Positioning Development
  • Concept Testing
  • Ethnographic Research

Research Services

  • Analytical Services
  • Segmentation Analysis
  • Consultancy
  • Advertising / Communication
  • New Product Research
  • Data Collection / Field Services
  • Desk Research
  • Quantitative
  • Mystery shoppers

Research conducted in


  • Europe (Central/Eastern)
  • Middle East
  • America (North)
  • Europe (Northern/Western)


  • Austria
  • Czech Republic
  • France
  • Germany
  • Greece
  • Hungary
  • Israel
  • Italy
  • Netherlands
  • Poland
  • Russian Federation
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Axel Dammler

Mr. Ingo Barlovic

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