IMW-KOELN GmbH & Co. KG

Cologne, Germany

Stadtwaldguertel 33
50935 Cologne
Germany
Phone: +49-221-940.5660
Fax: +49-221-403.060

Fields of Research:- Finding solutions to marketing and communication problems; analysis of market structures; motivational research; exploration of new markets, fundamental and strategic research…

Founded 1970
Employees 21
Interviewers 40

Company type:

  • Full Service Market Research Agency

Affiliation:
Qualis International

Fields of Research:- Finding solutions to marketing and communication problems; analysis of market structures; motivational research; exploration of new markets, fundamental and strategic research (qualitative and quantitative).- Qualitative, psychological, ethnographic, diagnostic and creative research in the development of new products and strategies; product development, concept development, advertising development, product tests, packaging studies, positioning and relaunching in old markets.Brand Research:- Brand images, brand positioning and brand development.- Continuous observation of markets and longitudinal research; tracking studies and monitoring of social trends. NPD Research: - From insight generation to final proposition & price finding. Design Research: - Including name & logo research, semiotic analysis. Communication Research: - Advertising, B2B, Below the Line, New Media (Internet). International Research:- IMW-KOELN is a member of QUALIS INTERNATIONAL. QUALIS INTERNATIONAL is our operational basis for research in Europe and Overseas. It is a European team of research companies specializing in intercultural research since 1985.

Research specializations

Market Sectors

  • Beverages
  • Confectionery
  • Cosmetics / Hygiene
  • Foods / Nutrition
  • Telecommunications

Research Solutions

  • Brand Research
  • Image Studies
  • International Studies
  • New Product Research
  • Packaging / Design
  • Psychological / Motivational Research

Research Services

  • Analytical Services
  • Statistical Analysis
  • Qualitative
  • In-depth interviews
  • Quantitative
  • CAPI
  • CATI
  • Mystery shoppers

Research conducted in

Regions

  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • America (North)
  • Europe (Northern/Western)

Countries

  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • China
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Ireland
  • Italy
  • Japan
  • Latvia
  • Lithuania
  • Malaysia
  • Mexico
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russian Federation
  • Singapore
  • Slovakia
  • Slovenia
  • Spain
  • Sweden
  • Switzerland
  • Thailand
  • Turkey
  • United Kingdom (GB)
  • United States (USA)
  • Venezuela

Key people

Mr. Oliver Schmidt
Managing Director
ESOMAR Member

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