Spiegel Institut Mannheim

Mannheim, Germany

Corporate Member ESOMAR Corporate Member

Eastsite VI
Hermsheimer Str. 5
68163 Mannheim
Baden-Württemberg
Germany
Phone: +49-621-72844-0
Fax: +49-621-72844-199

Spiegel Institut is a renowned consumer research and UX / CX consulting company with offices in Mannheim, Hamburg, Munich, Shanghai, Beijing and a worldwide partner network.

Founded 1950
Employees 130
Interviewers 150

Company type:

  • Consulting services
  • Full Service Market Research Agency
  • International Market Research Services

Professional Associations:

Certification:
ISO 9001:2015 certified

Spiegel Institut is a renowned consumer research and UX / CX consulting company with offices in Mannheim, Hamburg, Munich, Shanghai and Beijing and a worldwide partner network. It was founded in 1949 by Prof. Dr. Bernt Spiegel as the Institute for Market Psychology – the first psychologically-oriented market research in Germany at that time – and today it is run by the second generation.

Market psychology or psychological market research is still an inherent part of our market research today and contains: Brand & Consumer Research, CX and UX Research and Consulting as well as Technical Documentation.
"In market psychology, it is not the objective nature of a product which is the reality, but solely the consumer’s perception of it" (Prof. Dr. Bernt Spiegel)
And the consumer’s perception of a product has a major influence on the overall experience, being closely tied up with individual feelings, inner images, expectations and needs.
With our studies we offer well-founded decision guidance in terms of product development, marketing, communication and sale. We will provide you with meaningful results and concrete recommendations on the actions you need to take, so you can make reliable decisions and carry out focussed improvements.

Research specializations

Market Sectors

  • Airlines
  • Automotive
  • Electronics
  • Technology
  • Telecommunications

Research Solutions

  • Concept development & Strategy
  • Concept Testing
  • Consumer Research
  • Ethnographic Research
  • International Studies
  • Usage & Attitude Studies

Research Services

  • Biometrics Research
  • Eye Tracking
  • Consultancy
  • Marketing Research
  • Qualitative
  • Online Focus Groups / Bulletin Boards
  • Quantitative
  • CATI
  • Online

Research conducted in

Regions

  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • China
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Italy
  • Japan
  • Korea, Republic of
  • Kuwait
  • Malaysia
  • Mexico
  • Netherlands
  • Norway
  • Oman
  • Poland
  • Portugal
  • Qatar
  • Russian Federation
  • Singapore
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)

Key people

Mrs. Beate Irmer
Managing Director
ESOMAR Member

Ms. Uta Spiegel

Mr. Götz Spiegel

Amenities

Facility details

Locations:

Mannheim - 30 Min from Frankfurt Airport

Facility features:

1;2;3;4;5;6;7;8;10;12;13;14

Recruiting method:

online, offline, own panel

Recruiting area:

Mannheim and Rhein-Neckar area up to Frankfurt

Travel time:

40 minutes from airport

10 minutes from downtown

Type:
Dimensions:
Capacity:
Observation room capacity:
Focus Group
15X17 meter
12
1
One-on-One
5X5 meter
4
0
Client Lounge
5X4 meter
6
0
Computer Usability Lab
4X4 meter
4
0
Product Testing Lab
5X5 meter
6
0
Viewing Room
5X3 meter
8
1

Office pictures

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