SAM Sensory and Marketing International Corp.

Munich, Germany

Corporate Member ESOMAR Corporate Member

Oetztaler Strasse 1
81373 - Headquarters Munich
Phone: +49 89 743 767 0
Fax: +49 89 769 69 63

SAM’s core competence since 1987 has been conducting research on consumer hedonic evaluation of FMCG-products & packaging as well as the objective characterization of such products. Our results support R&D and Marketing in the optimization of their products leading to market leadership.

Founded 1987
Employees 183

Company type:

  • Data Collection / Field Services
  • Full Service Market Research Agency
  • International Market Research Services

Eurofins Scientific (parent); SAM Zurich; SAM Hamburg; SAM Paris; SAM Milan; SAM Munich; SAM Lausanne; SAM Barcelona; SAM Shanghai; SAM Casablanca

Professional Associations:

  • ESN-European Sensory Network (Norway)
  • SFAS - Société Francaise d'Analyse Sensorielle (France): SGLWT/SOSSTA - Société Suisse des Sciences et Technologies Alimentaire (Switzerland)
  • BVM-Bundesverband der Marktfoschung (Germany)
  • DGSens - Deu

ISO 27001; GDPR Approved; Fully digitized, cloud-based data collection

SAM Sensory and Marketing International Ltd. – Power your Product

We operate 16 consumer-research facilities in CN, FR, DE, IT, MA, ES, CH, US together with 120 approved partners covering > 65 countries: an outstanding global footprint for consumer-driven product research.

Our success is built on an obsession with actionable results and a complete dedication to our craft. Our project teams have a real-world understanding of consumers and culture; deep & broad product knowledge; a ruthless approach to fieldwork & data integrity; sophisticated data treatment & strong analytical/statistical skills.

As leaders in Sensory and Consumer Science we continuously innovate to Descriptive Analysis, Quantitative and Qualitative research. In this foundational role, we adapt in an agile manner to the rapidly changing requirements of our field.

...and, above all, we have a passion for helping clients create consumer-desire for their products!

Our 4 key-areas:
1. Quantifying product performance & recommending refinements: Quant (CLT, HUT), Qual, Online
2. Descriptive Analysis: Objectively characterizing products the most accurate & efficient way
3. Linking hard & soft findings, driving recommendations for our clients’ products and market-strategy
4. Providing in-depth understanding into consumer, culture, product & packaging

Please download our profile using the link below for an executive summary of the breadth and depth of our approaches, skills and know-how.

Research specializations

Market Sectors

  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Tobacco / Cigarettes

Research Solutions

  • Business-to-business
  • Consumer Research
  • International Studies
  • New Product Research
  • New Product Research - General
  • Product / Sensory Testing

Research Services

  • Panels
  • Panels - General
  • Qualitative
  • In-depth interviews
  • Recruiting
  • Quantitative
  • Online
  • PAPI

Research conducted in


  • Africa
  • Asia (Australasia)
  • America (Central)
  • Middle East
  • America (North)
  • Europe (Northern/Western)


  • Algeria
  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • China
  • Croatia
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Ireland
  • Italy
  • Japan
  • Jordan
  • Kenya
  • Mexico
  • Morocco
  • Netherlands
  • Norway
  • Poland
  • Romania
  • Russian Federation
  • Saudi Arabia
  • Sierra Leone
  • Singapore
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)

Key people

Dr. Martin Julius Kern
Linkedin profile

Dirk Rommelt (country head, Germany)

Thomas Alex (country head, Switerland)

Marion Delbende (country head, France)

Maryem Bendsaid (country head, Morocco)

Dr Patricia Silva (country head, Spain)



Facility details


SAM’s Food & Beverage competence centers are characterized by professionally equipped kitchens. Beauty, Cosmetics, Shaving and Home-Care centers are composed of observation mirrors, water source and sinks, fully equipped bathrooms, and controlled climate (humidity and temperature). We have incorporated the latest technology in cloud-based & fully digitized data collection wherever we conduct consumer research, worldwide, fully in compliance with the requirements of GDPR. Additionally, we are certified for data security according to DIN ISO 27001:13

Facility features:

Catering facilities
Client lounge
High-definition TV
Office services
Recording - Audio
Recording - Digital
Recording - Video
Separate client entrance
Wireless Internet

Recruiting method:

Standard is Pre-Recruitment from own database; via Social Media, Advertisements. Street-recruitment upon request.

Office pictures

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