Innofact AG

Düsseldorf, Germany

Corporate Member ESOMAR Corporate Member

Neuer Zollhof 3
40221 Düsseldorf
Phone: +49-211-862.0290
Fax: +49-211-8620.2910

INNOFACT is an independent german market research company and is managed by research professionals. Innovative methods, reliable data evaluation, a commitment to high speed solutions and a high engagement build the focal point towards customers in Germany, Europe and worldwide.

Founded 2001
Employees 80

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • BVM
  • NEON (Network Online Research)
  • D.F.O.F. (Deutsche Gesellschaft für Online-Forschung)

INNOFACT AG is a full service market research company. We combine traditional market research knowledge and skills with options for online surveys. It is the objective of each survey to generate genuine added value for our customers, helping to inspire their marketing decisions.

We are active in Germany, Europe and across the world.

INNOFACT is one of the quality leaders for online surveys in Germany. INNOFACT operates an online panel of over half a million respondents in Germany. We embrace new and innovative ways of future data collection such as mobile, second screen, social media - and data analytics with own tracking panels.

We employ people who apply high standards to the quality and usability of their results, and we supply solutions and recommendations for our customers' marketing questions.

INNOFACT has clients in various industries: telecommunications, FMCG, retail market, durables, automotive, publishing, media agencies, online-services, transportation, logistics, capital goods, consultancy companies, insurance companies, financial services, cosmetics, food, public sector, advertising agencies, PR-agencies.

The head office of INNOFACT AG is located in Düsseldorf. There are branch offices in Berlin, Zurich and Lengerich.

The INNOFACT AG team comprises 80 employees (not counting interviewers).

Research specializations

Market Sectors

  • Cosmetics / Hygiene
  • Foods / Nutrition
  • Telecommunications
  • Toys / Games
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Business-to-business
  • Pricing Studies
  • Tracking Studies
  • Online/Mobile Panel

Research Services

  • Analytical Services
  • Data Mining and Analysis
  • Qualitative
  • In-depth interviews
  • Quantitative
  • CATI
  • Mystery shoppers
  • Online

Research conducted in


  • Asia (Pacific)
  • Europe (Central/Eastern)
  • America (North)
  • Europe (Northern/Western)


  • Canada
  • China
  • Germany
  • Japan
  • Singapore
  • United States (USA)

Key people

Mr. Christian Thunig
Managing Partner

Mr. Stefan Niebrügge, Dr.

Mr. Karsten Polthier

Mr. Christian Thunig

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