Institut für Demoskopie Allensbach GmbH

Allensbach am Bodensee, Germany

View publications on ANA (ESOMAR’s Resource Library)

Radolfzeller Str. 8
78472 Allensbach am Bodensee
Germany
Phone: 497 533 8050
Fax: 497 533 3048

The Allensbach Institute is one of Germany's oldest full-service opinion research institutes, conducting about 100 studies comprising 80,000 - 90,000 interviews annually. Services range from…

Founded 1947
Employees 95
Turnover EUR 8.500.000
Interviewers 2000

Company type:

  • Full Service Market Research Agency

Affiliation:
Stiftung für Demoskopie Allensbach

Professional Associations:

  • ADM
  • BVM
  • WAPOR

The Allensbach Institute is one of Germany's oldest full-service opinion research institutes, conducting about 100 studies comprising 80,000 - 90,000 interviews annually. Services range from small-scale surveys with 500 - 1,000 interviews to major studies based on 20,000 interviews, along with multi-stage projects extending over several years. We provide quantitative and qualitative research - both nationally and internationally - specializing in:
- Media analyses (Allensbach Media Market Analysis (AWA), Allensbach Computer and Technology Analysis (ACTA), readership studies)
- Market research
- Social research (value change, religion, family, happiness)
- Political research, election research
- 1-2 omnibus surveys per month
- Survey research for legal evidence
- Methodological research, field experiments

Research specializations

Market Sectors

  • Automotive
  • Financial Services
  • Legal / Lawyers
  • Public Sector / Government

Research Solutions

  • Brand Research
  • Media Research
  • Audience Research
  • Public Opinion / Political
  • Opinion Polling

Research Services

  • Qualitative
  • Focus groups
  • In-depth interviews
  • Quantitative
  • Mail
  • Mystery shoppers
  • PAPI

Research conducted in

Regions

  • Worldwide

Countries

  • Austria
  • Czech Republic
  • France
  • Germany
  • Italy
  • Lichtenstein
  • Netherlands
  • Poland
  • Russian Federation
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom (GB)
  • United States (USA)

Key people

Ms. Niedermann Anne
Research Director, Legal Evidence
ESOMAR Member

Mr. Johannes Schneller
Media Research Director
ESOMAR Member

Mr. Markus Küppers, Dr.

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