Boettcher Marktforschung gmbh

Since 1974 we provide best quality
- in quantitative research
- in qualitative research (own focus group facility)
- as highly experienced partner in multi-country research
Comprehensible findings for marketing decisions are promised!

We are a respected market research institute and trusted by major German companies, whom we support also in the international market research.
We are a good 'team-player' in international studies, knowing that reliable results and their comparability are highest goals.

We provide research and consulting. You gain the success.
- We address each briefing with care and develop a pragmatic study design
- Our services comprehend state of the art qualitative and quantitative methods
- The basic rule regarding the results: comprehensible findings and actionable
  recommendations
For *focus groups* in our own test-facility we offer: - Recruiting of appropriate target persons - One way mirror wall - Simultaneous translation and direct documentation (DVD- and MP3-recording) in German and foreign language - Well equipped kitchen with 3 ovens, microwaves, fridges and deep freezers

For *qualitative research* we offer
- Professional recruiting of appropriate target persons
- Experienced moderators and interviewers
- Reliable implementation anytime and anywhere
- Expertise in international studies

For *quantitative studies* we offer
- Interviewing of appropriate target persons
- Well experienced in FMCG, especially sensory research (taste; smell)
- National and international long-term partnership with test studio
- For online-interviews: selection of reliable online-panel providers