Richmodstrasse 6
50667 Köln
Germany
Phone: +49 221 65074480
Fax: +1 221 42061-100

YouGov is an international online research data and analytics technology group offering a data-led suite of products and services including YouGov BrandIndex, YouGov Profiles, YouGov Omnibus and custom research. The YouGov Group is headquartered in London.

Founded 1991

Company type:

  • Analytical services
  • International Market Research Services
  • Quantitative Research Services

Affiliation:
YouGov plc

Professional Associations:

  • BVM
  • DGOF
  • DGFP
  • MSPA
  • Marketing Club Cologne/Bonn
  • Initiative Markt und Sozialforschung

Certification:
ISO/IEC 27001

Our mission is to offer unparalleled insight into what the world thinks.

Our innovative solutions help the world’s most recognised brands, media owners and agencies to plan, activate and track their marketing activities better.

With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.

At the core of our platform is an ever-growing source of consumer data that has been amassed over our twenty years of operation. We call it Living Data. All of our products and services draw upon this detailed understanding of our 20 million registered panel members to deliver accurate, actionable consumer insights.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the second most quoted market research source in the world.

YouGov. Living Consumer Intelligence.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Entertainment
  • Entertainment Industry
  • Political Polling / Planning
  • Technology
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Consumer Research
  • Online/Mobile Panel
  • Public Opinion / Political
  • Opinion Polling
  • Usage & Attitude Studies

Research Services

  • Analytical Services
  • Big Data
  • Segmentation Analysis
  • Consultancy
  • Audience / Media Measurement
  • Data Collection / Field Services
  • Omnibus Surveys
  • Social Media Research
  • Monitoring and Analysis

Research conducted in

Regions

  • Asia (Pacific)
  • Asia (Australasia)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Australia
  • Austria
  • Belgium
  • Brazil
  • Bulgaria
  • Canada
  • Chile
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Iraq
  • Ireland
  • Italy
  • Japan
  • Malaysia
  • Netherlands
  • New Zealand
  • Norway
  • Poland
  • Portugal
  • Russian Federation
  • Singapore
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Vietnam

Key people

Mr. Benedikt Lüthi
General Manager ‑ DACH
ESOMAR Member

Tilly Heald

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