YouGov Deutschland AG

Köln, Germany

Corporate Member ESOMAR Corporate Member

Gustav-Heinemann-Ufer 72
50968 Köln
Germany
Phone: 122 142 0610
Fax: +1 221 42061-100

YouGov is an international data and analytics group offering a data-led suite of products and services including YouGov BrandIndex, YouGov Profiles, YouGov Omnibus and custom research. The YouGov Group is headquartered in London.

Founded 1991

Company type:

  • Analytical services
  • International Market Research Services
  • Quantitative Research Services

Affiliation:
YouGov plc

Professional Associations:

  • BVM
  • DGOF
  • DGFP
  • MSPA
  • Marketing Club Cologne/Bonn
  • Initiative Markt und Sozialforschung

Certification:
ISO/IEC 27001

Our mission is to supply a continuous stream of accurate data into what the world thinks, so that organisations can better serve the communities that sustain them. Each day, our highly engaged proprietary global panel of over 8 million people provides us with thousands of data points on consumer opinions, attitudes and behaviour. We combine this data with our research expertise to provide insights that enable intelligent decision-making.

Our ground-breaking syndicated data products include the daily brand perception tracker, YouGov BrandIndex, and the media segmentation tool, YouGov Profiles. Our market-leading YouGov Omnibus service provides a fast and cost-effective solution for reaching nationally representative and specialist samples. YouGov’s Custom Research division offers quantitative and qualitative research, tailored by sector specialist teams to meet clients' specific requirements.

This allows us to deliver data, analyses and reports that can be used to plan, manage and refine all types of campaigns whether they have commercial, political, social or other objectives.

With operations in the UK, North America, Europe, the Nordics, the Middle East and Asia Pacific, YouGov has one of the world’s largest research networks.

YouGov. Best panel - Best data - Best tools.

Research specializations

Market Sectors

  • Advertising / Public Relations
  • Beverages
  • Financial Services
  • Logistic / Mail / Transportation
  • Telecommunications

Research Solutions

  • Business-to-business
  • Consumer Research
  • Employee Research
  • Syndicated Research
  • Validation Services

Research Services

  • Analytical Services
  • Data Mining and Analysis
  • Qualitative
  • Focus groups
  • Quantitative
  • CATI
  • Mail
  • Mystery shoppers

Research conducted in

Regions

  • Asia (Pacific)
  • Asia (Australasia)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Australia
  • Austria
  • Belgium
  • Brazil
  • Bulgaria
  • Canada
  • Chile
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Iraq
  • Ireland
  • Italy
  • Japan
  • Malaysia
  • Netherlands
  • New Zealand
  • Norway
  • Poland
  • Portugal
  • Russian Federation
  • Singapore
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Vietnam

Key people

Ms. Monika Reichl
ESOMAR Member

Mr. Andreas Sperling

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