
Fliedersteig 15-17
90607 Rückersdorf / Nürnberg
Germany
Phone: +49-911-99574-0
Fax: +49-911-99574-233
We are an international market research company conducting research in over 40 countries with passion and enthusiasm. We deliver tailor-made solutions for all your research needs.
Company type:
- Consulting services
- Full Service Market Research Agency
- International Market Research Services
Affiliation:
Psyma Research+Consulting GmbH, Psyma Research+Consultic GmbH, Psyma Health & CARE GmbH
Professional Associations:
- ADM
- BVM
- ESOMAR, DGOF
Certification:
DIN ISO 9001, ISO 2052
Since its formation in 1957, Psyma´s emphasis has been on individual consulting and custom-made research solutions for clients in national and international markets. Psyma has representation in nine countries offering the complete range of survey techniques including: f2f, CAPI, CATI, online surveys and an access panel.
Main areas:
Automotive, Finance, Telecommunication/IT, e-Business, TV & Media, Consumer/FMCG, Industry & Infrastructure, Health & CARE
Main topics:
Brand management & image, customer satisfaction, market and customer segmentation, positioning, product and concept tests, brand communications (advertising, online/offline marketing campaigns, names / logos, sales material, etc.), direct marketing response optimization, POS, pricing, forecasting, sponsoring, product development, car clinics, usability, Web2.0 & analysis of user generated content (e.g. blog-mining), onsite surveys & benchmarking, mystery shopping.
Main instruments:
KonKano Customer Satisfaction, Brand Score Manager, conjoint measurement, car clinics, Quality Function Deployment (QFD), EyeTracking, rapid prototyping, projection techniques, Psyma Online Radar (Social Media Analysis & Monitoring), Psyma SuperiorAd (Ad Testing), Psyma onMobile (Online platform for surveys on mobile telephones).
Regions:
Europe, Middle East, North and Latin America, Asia Pacific
Special Strengths:
Integration of qualitative and quantita
Research specializations
Research conducted in
Key people
Enterprise partners (Psyma)
Avenida Jandira, 295, Conj. 303
Moemal
04080-001 Sao Paulo
Brazil
Phone: +55-11-2925-6402
Suite 1901-1902, Yufeng International Building,
777 West Yan'an Road
200050 Shanghai
China
Phone: +86-21-51.87.1198
661 Moore Road
Suite 120
19406 King of Prussia
PA
United States (USA)
Phone: 1 610 992 0900