PSYMA GROUP AG

Since its formation in 1957, Psyma´s emphasis has been on individual consulting and custom-made research solutions for clients in national and international markets. Psyma has representation in nine countries offering the complete range of survey techniques including: f2f, CAPI, CATI, online surveys and an access panel.

Main areas:
Automotive, Finance, Telecommunication/IT, e-Business, TV & Media, Consumer/FMCG, Industry & Infrastructure, Health & CARE

Main topics:
Brand management & image, customer satisfaction, market and customer segmentation, positioning, product and concept tests, brand communications (advertising, online/offline marketing campaigns, names / logos, sales material, etc.), direct marketing response optimization, POS, pricing, forecasting, sponsoring, product development, car clinics, usability, Web2.0 & analysis of user generated content (e.g. blog-mining), onsite surveys & benchmarking, mystery shopping.

Main instruments:

KonKano Customer Satisfaction, Brand Score Manager, conjoint measurement, car clinics, Quality Function Deployment (QFD), EyeTracking, rapid prototyping, projection techniques, Psyma Online Radar (Social Media Analysis & Monitoring), Psyma SuperiorAd (Ad Testing), Psyma onMobile (Online platform for surveys on mobile telephones).

Regions:

Europe, Middle East, North and Latin America, Asia Pacific

Special Strengths:
Integration of qualitative and quantita