Fliedersteig 15-17
90607 Rückersdorf / Nürnberg
Germany
Phone: +49-911-99574-0
Fax: +49-911-99574-233

Psyma Research+Consulting is a subsidiary of the PSYMA GROUP AG. Since its formation in 1957, Psyma?s emphasis has been on individual consulting and custom-made research solutions for clients in…

Founded 1957
Employees 260
Turnover EUR 35.000.000
Interviewers 150

Company type:

  • Full Service Market Research Agency

Affiliation:
PSYMA GROUP AG

Professional Associations:

  • ADM
  • BVM
  • ESOMAR, DGOF

Psyma Research+Consulting is a subsidiary of the PSYMA GROUP AG. Since its formation in 1957, Psyma?s emphasis has been on individual consulting and custom-made research solutions for clients in national and international markets. Psyma has representation in over 11 countries offering the complete range of survey techniques including: f2f, CAPI, CATI, online surveys and an access panel.

Main areas:
Automotive, Finance, Telecommunication/IT, e-Business, Media, Fashion & Luxury, Consumer/FMCG,Energy & Infrastructure.

Main topics:
Brand management & image, customer satisfaction, market and customer segmentation, positioning, product and concept tests, brand communications (advertising, online/offline marketing campaigns, names / logos, sales material, etc.), direct marketing response optimization, POS, pricing, forecasting, sponsoring, product development, car clinics, usability, Web2.0 & analysis of user generated content (e.g. blog-mining), onsite surveys & benchmarking, mystery shopping.

Main instruments:
MOSTER Customer Satisfaction, Brand Score Manager, conjoint measurement, car clinics, Quality Function Deployment (QFD), EyeTracking, rapid prototyping, projection techniques, Psyma Online Radar (Social Media Analysis & Monitoring), Psyma SuperiorAd (Ad Testing), Psyma onMobile (Online platform for surveys on mobile telephones).

Regions:
Europe, Middle East, North and Latin America, Asia Pacific

Special Strengths:
Integration of qualitative and quantitative research

Research specializations

Market Sectors

  • Financial Services
  • Foods / Nutrition
  • IT / Software / Hardware
  • Media
  • Television
  • Petrol / Oil / Gas

Research Solutions

  • Media Research
  • Internet / Online/Mobile
  • New Product Research
  • New Product Development

Research Services

  • Analytical Services
  • Statistical Analysis
  • Biometrics Research
  • Eye Tracking
  • Data Collection / Field Services
  • Desk Research
  • Panels
  • Diary
  • Qualitative
  • In-depth interviews

Research conducted in

Regions

  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Albania
  • Andorra
  • Argentina
  • Armenia
  • Australia
  • Austria
  • Azerbaijan
  • Bahrain
  • Bangladesh
  • Belarus
  • Belgium
  • Bhutan
  • Borneo
  • Bosnia-Herzegovina
  • Brazil
  • British Indian Ocean Territory
  • Brunei
  • Bulgaria
  • Cambodia
  • Canada
  • Channel Island
  • Chile
  • China
  • Colombia
  • Croatia
  • Czech Republic
  • Denmark
  • Ecuador
  • Estonia
  • Finland
  • France
  • Georgia
  • Germany
  • Gibraltar
  • Granada
  • Greece
  • Greenland
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Ireland
  • Isle of Man
  • Israel
  • Italy
  • Japan
  • Korea, Democratic People's Republic
  • Korea, Republic of
  • Kuwait
  • Laos
  • Latvia
  • Lichtenstein
  • Lithuania
  • Luxembourg
  • Macau
  • Macedonia
  • Malaysia
  • Maldives
  • Malta
  • Mexico
  • Moldova, Republic of
  • Monaco
  • Mongolia
  • Montenegro
  • Myanmar
  • Nepal
  • Netherlands
  • Norway
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Qatar
  • Romania
  • Russian Federation
  • Saudi Arabia
  • Serbia
  • Singapore
  • Slovakia
  • Slovenia
  • Spain
  • Sri Lanka
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Timor-Leste
  • Turkey
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Uruguay
  • Venezuela
  • Vietnam

Key people

Mr. Thomas Kolbeck
Managing Director
ESOMAR Member

Ms. Christina Eisenschmid

Mr. Dieter Gabsteiger


Enterprise partners (Psyma)

Psyma Pesquisas de Mercado Ltda.
Avenida Jandira, 295, Conj. 303
Moemal
04080-001 Sao Paulo
Brazil
Phone: +55-11-2925-6402
Psyma Business Research China Co., Ltd.
Suite 1901-1902, Yufeng International Building,
777 West Yan'an Road
200050 Shanghai
China
Phone: +86-21-51.87.1198
PSYMA Praha
Pod Zemankou 29
147 00 Prague 4
Czech Republic
Phone: +420-2-4409.0211
PSYMA GROUP AG
Fliedersteig 15-17
90607 Rückersdorf / Nürnberg
Germany
Phone: +49-911-99574-0
Psyma Hungary
Parkany u. 17. II. 6
1138 Budapest
Hungary
Phone:
Psyma Latina
Rio Rhin 22 - 204
Col. Cuauhtemoc
06500 Mexico City
CDMX
Mexico
Phone: +52-55-5592.0572
Psyma Iberica S.L.
C/ Velazquez 22
2° dcha & 3° dcha
28001 Madrid
Spain
Phone: +34-915-900.977
Psyma International, Inc.
661 Moore Road
Suite 120
19406 King of Prussia
PA
United States (USA)
Phone: 1 610 992 0900
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