mc markt-consult Institut für Strukturforschung & Marketingberatung GmbH

We investigate design. And there's a great deal more to that than aesthetics and ergonomics.

Design research means exploring every single aspect of the human-brand-product relationship. Design research deciphers the relevant levers in this relationship, identifies drivers and barriers and opens the way for innovations. And is thus not just a channel for measuring and testing, but a source of knowledge for growth.

Our work begins even before markets exist, starting with the identification of relevant consumer insights and the development of sustainable product ideas. It measures the success of the initial concepts and draft designs for products and packaging prior to launch. And it checks the impact of a wide range of marketing policy instruments, all the way to diversification and relaunch.


Our four areas of design research:

Concept-Design: Insight Generator - Market Illustrator - Segment Profiler - Idea Generator - Concept Lab - Concept Screener

Product-Design: Design-Lab - Design-Screener - Design-Booster - Product-Performance-Check - Range-Optimizer - Shopper-Experience-Check - Home-Placement-Check - Loyalty-Check

Pack-Design: Pack-Lab - Pack-Screener - Pack-Booster - Pack-Performance-Check - Pack-Range-Optimizer - Shopper-Experience-Check - Home-Placement-Check

Communication-Design: Brand-Status-Analyzer - Ad-Audit - Ad-Pre-Check - Campaign-Control - Magazine-Check - Claim-Check - Logo-Check