Kaiser-Wilhelm-Ring 46
50672 Cologne
Germany
Phone: +49-221-91277710
Fax: +49-221-91277755

The rheingold institute was founded in 1987 by Stephan Grünewald and Jens Lönneker. It has approx. 45 staff members that consist of graduate psychologists and psychologically-trained researchers. We…

Founded 1987
Employees 45
Turnover 6,5
Interviewers 60

Company type:

  • Full Service Market Research Agency

Professional Associations:

  • BVM

The rheingold institute was founded in 1987 by Stephan Grünewald and Jens Lönneker. It has approx. 45 staff members that consist of graduate psychologists and psychologically-trained researchers. We use morphology, which is a school of psychology developed at the University of Cologne, to analyse consumer behaviour. This allows us to examine the unconscious mental factors and contexts that determine our individual actions when we are shopping and using products and media offerings. The results are often surprising. We do this by every year putting more than 5,000 men and women “on the couch”.

So how does rheingold conduct research? Our rheingold psychological in-depth interviews and group discussions, in combination with our digital and quantitative tools allow us to dive into the psyche of consumers to produce actionable insights.

In two-hour face-to-face or group explorative sessions, rheingold’s psychologists reveal the often unconscious mental influences and factors that determine consumer behaviour. During the explorations, consumers are encouraged to describe in their own words everything that occurs to them in connection with the issue under discussion.

Our psychological depth interviews represent joint quests. In ever-deepening and intensifying descriptive processes, concealed or unconscious thought patterns are identified and exposed. This process unmasks turning points and psychological transitions which are explored to reveal their impact on consumer behavior.

Research specializations

Market Sectors

  • Beverages
  • Cosmetics / Hygiene
  • Detergents
  • Foods / Nutrition
  • Healthcare / Pharmaceutical

Research Solutions

  • Brand Research
  • Consumer Research
  • International Studies
  • Psychological / Motivational Research
  • Social Research

Research Services

  • Mobile Research
  • Mobile Phone Surveys
  • Mobile Qualitative
  • Panels
  • Online
  • Qualitative
  • Semiotics Research and Analysis
  • Sensory Research

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Afghanistan
  • Albania
  • Algeria
  • American Samoa
  • Andorra
  • Angola
  • Anguila
  • Antigua and Barbuda
  • Argentina
  • Armenia
  • Aruba
  • Australia
  • Austria
  • Azerbaijan
  • Bahamas
  • Bahrain
  • Bangladesh
  • Barbados
  • Belarus
  • Belgium
  • Belize
  • Benin
  • Bermuda
  • Bhutan
  • Bolivia
  • Borneo
  • Bosnia-Herzegovina
  • Botswana
  • Bouvet Island
  • Brazil
  • British Indian Ocean Territory
  • Brunei
  • Bulgaria
  • Burkina Faso
  • Burundi
  • Cambodia
  • Cameroon
  • Canada
  • Cape Verde
  • Caymen Islands
  • Central African Republic
  • Chad
  • Channel Island
  • Chile
  • China
  • Christmas Island
  • Colombia
  • Congo, Republic of
  • Cook Island
  • Costa Rica
  • Côte d'Ivoire
  • Croatia
  • Cuba
  • Curacao
  • Cyprus
  • Czech Republic
  • Denmark
  • Djibouti
  • Dominica
  • Dominican Republic
  • Ecuador
  • Egypt
  • El Salvador
  • Equatorial Guinea
  • Eritrea
  • Estonia
  • Ethiopia
  • Falkland Islands
  • Fiji Islands
  • Finland
  • France
  • French Guiana
  • French Polynesia
  • Gabon
  • Gambia
  • Georgia
  • Germany
  • Ghana
  • Gibraltar
  • Granada
  • Greece
  • Greenland
  • Grenada
  • Guadeloupe
  • Guam
  • Guatemala
  • Guinea
  • Guyana
  • Haiti
  • Honduras
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Iran, Islamic Republic of
  • Iraq
  • Ireland
  • Isle of Man
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Kazakhstan
  • Kenya
  • Kiribati
  • Korea, Democratic People's Republic
  • Korea, Republic of
  • Kuwait
  • Kyrgyzstan
  • Laos
  • Latvia
  • Lesotho
  • Liberia
  • Libya
  • Lichtenstein
  • Lithuania
  • Luxembourg
  • Macau
  • Macedonia
  • Madagascar
  • Malawi
  • Malaysia
  • Maldives
  • Mali
  • Malta
  • Marshall Islands
  • Martinique
  • Mauritania
  • Mauritius
  • Mexico
  • Micronesia, Federated States of
  • Moldova, Republic of
  • Monaco
  • Mongolia
  • Montenegro
  • Morocco
  • Mozambique
  • Myanmar
  • Namibia
  • Nauru
  • Nepal
  • Netherlands
  • Netherlands Antilles
  • New Caledonia
  • New Zealand
  • Nicaragua
  • Niger
  • Nigeria
  • Norfolk Island
  • Norway
  • Pakistan
  • Palau
  • Panama
  • Papua New Guinea
  • Paraguay
  • Peru
  • Philippines
  • Pitcairn Island
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Réunion
  • Romania
  • Russian Federation
  • Rwanda
  • Saint Helena
  • Saint Kitts and Nevis
  • Saint Lucia
  • Samoa
  • Saudi Arabia
  • Senegal
  • Serbia
  • Seychelles
  • Sierra Leone
  • Singapore
  • Slovakia
  • Slovenia
  • Solomon Islands
  • South Africa
  • Spain
  • Spain (Canary Islands)
  • Sri Lanka
  • Sudan
  • Swaziland
  • Sweden
  • Switzerland
  • Taiwan
  • Tajikistan
  • Tanzania
  • Tasmania
  • Thailand
  • Togo
  • Tonga
  • Trinidad & Tobago
  • Tunisia
  • Turkey
  • Turkmenistan
  • Uganda
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Uruguay
  • Uzbekistan
  • Vanuatu
  • Venezuela
  • Vietnam
  • Virgin Islands (USA)
  • Zambia
  • Zimbabwe

Key people

Mr. Stephan Urlings
Managing Partner
ESOMAR Member

Stephan Grünewald

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