RSG Marketing Research

Düsseldorf, Germany

Lindemannstrasse 82
40237 Düsseldorf
Germany
Phone: 492 116 7040
Fax: +49-211-660.002

RSG Marketing Research offers qualitative and quantative marketing research and consultancy in Germany and in all important markets in the world.
Our philosophy is: Consultancy driven by…

Founded 1986
Employees 25
Turnover EUR 6.000.000
Interviewers 800

Company type:

  • Full Service Market Research Agency

Affiliation:
Intermarket GmbH, Dusseldorf, Germany

Professional Associations:

  • ADM

RSG Marketing Research offers qualitative and quantative marketing research and consultancy in Germany and in all important markets in the world.

Our philosophy is: Consultancy driven by research.

In the field of qualitative research our work is based on a psychological model which helps us and our clients to understand consumers reactions. Our specific asset is the experienced and well trained staff. Consumer insights lead us to an improved process for product and advertising development.

Quantitative research means to us small scale projects with very specific target groups and also large scale international projects. We offer standardised tools in the fields of brand analysis, advertising research, U+A studies and product-/concept testing.

Research specializations

Market Sectors

  • Beverages
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • Telecommunications

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Concept development & Strategy
  • Concept Testing
  • Projective Techniques
  • Usage & Attitude Studies

Research Services

  • Analytical Services
  • Statistical Analysis
  • Qualitative
  • In-depth interviews
  • Quantitative
  • CAPI
  • PAPI

Research conducted in

Regions

  • Worldwide

Countries

  • Germany

Key people

Mrs. Melanie Sommer
Managing Director
ESOMAR Member

Mr. Rudolf Sommer, Dr.

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