SINUS Markt- und Sozialforschung GmbH

Heidelberg, Germany

View publications on ANA (ESOMAR’s Resource Library)

Adenauerplatz 1
69115 Heidelberg
Phone: +49-6221-80890
Fax: +49-6221-808925

SINUS is a German expert for psychological and social science research and consulting.

Founded 1978
Employees 22
Turnover EUR 4.100.000
Interviewers 50

Company type:

  • Full Service Market Research Agency

Integral, Vienna

Professional Associations:

  • ADM
  • BVM

SINUS is an independent, owner-managed institute for psychological and social science research and consulting. SINUS' research is based on expertise in quantitative and qualitative research methods.

Understanding what makes people tick: with ethnological inquisitiveness, empathy, respect, scientific research and not least its 40 years of experience, SINUS studies people’s everyday reality as well as socio-cultural change and its significance for companies and institutions.

SINUS is renowned for its Sinus-Milieu typology of social groups and marketing target groups, based upon the social milieu concept. Milieu models have been developed for more than 40 countries and territories, and the system is recognized in specialist publications as a key tool in target group research.

In 2014, following the update for the global target group model ‘Sinus-Meta-Milieus®’, SINUS founded the brand & business consulting subsidiary SINUS:consult in Singapore. In doing so, SINUS-Institut has continued to expand its expertise in the fields of consulting and international research.

In addition, SINUS has recourse to an interdisciplinary scientific panel comprised of experts from marketing management, educational research, urban sociology and church/religion.

SINUS – 40 years of tradition and innovation

Research specializations

Market Sectors

  • Automotive
  • Financial Services
  • Healthcare / Pharmaceutical
  • Public Sector / Government
  • Telecommunications

Research Solutions

  • Brand Research
  • Consumer Research
  • Ethnographic Research
  • Scenario Planning
  • Segmentation Research

Research Services

  • Analytical Services
  • Statistical Analysis
  • Data Collection / Field Services
  • Desk Research
  • Panels
  • Panels - General
  • Quantitative
  • Mail
  • Online

Research conducted in


  • Asia (Pacific)
  • Asia (Australasia)
  • Europe (Central/Eastern)
  • America (South)
  • America (North)
  • Europe (Northern/Western)


  • Argentina
  • Australia
  • Austria
  • Belarus
  • Belgium
  • Brazil
  • Bulgaria
  • Canada
  • China
  • Croatia
  • Czech Republic
  • Finland
  • France
  • Germany
  • Gibraltar
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Ireland
  • Italy
  • Japan
  • Korea, Republic of
  • Lichtenstein
  • Luxembourg
  • Monaco
  • Netherlands
  • New Zealand
  • Poland
  • Portugal
  • Russian Federation
  • Slovakia
  • Slovenia
  • South Africa
  • Spain
  • Spain (Canary Islands)
  • Switzerland
  • Ukraine
  • United Kingdom (GB)
  • United States (USA)

Key people

Mr. Manfred Tautscher

Mr. Berthold Flaig

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