concept m research + consulting GmbH

Cologne, Germany

Agrippinawerft 22
50678 Cologne
NRW
Germany
Phone: +4922192359012

We are an international company of psychological market researchers & consultants with a passion for investigating the everyday lives of consumers and developing successful strategies for brands and products. Our integrated approach takes a holistic view of qualitative, quantitative and consulting.

Founded 2008
Employees 51
Turnover EUR 5 Mio
Interviewers including freelancers 100

Company type:

  • Full Service Market Research Agency
  • Analytical services
  • International Market Research Services

Professional Associations:

Certification:
ecovadis audits

Our worldwide network with offices in Cologne, Berlin, London, Beijing and Los Angeles as well as researchers and consultants in further 40 countries means we have the expertise to offer you research and consulting solutions tailored to your request. At the same time, our tools fit perfectly into your corporate processes. With our integrated research (indepth psychology, quantitative, consulting) we cover the whole thematic spectrum of strategic and operational marketing.

Our method: Morphology is the most modern complete in-depth psychology. In addition to capturing factors close to the conscious mind, it also grasps the unconscious factors of consumer behaviour. In the tradition of Freudian motivation research and Jungian archetypes, compatible in many basic principles with more recent neuropsychology and semiotic approaches, morphological market psychology has developed a multitude of data collection and analysis tools which are suitable for practical use. Morphology allows a unique transfer of depth psychology to the topics of everyday, cultural and market psychology. As a result, morphological market research produces unique new perspectives and exceptionally profound insights on concrete marketing issues.
The linking of qualitative research, quantitative research and consulting is inherent in morphology from the start.

Research specializations

Market Sectors

  • Airlines
  • Automotive
  • Beverages
  • Catering / Hospitality
  • Cosmetics / Hygiene
  • Durables / Electrical Goods
  • Electronics
  • Entertainment
  • Entertainment Industry
  • Movie / Film / TV Previews
  • Music Tests
  • Theater Counts & Research
  • Energy / Utilities
  • Fragrance Industry
  • Foods / Nutrition
  • Healthcare / Pharmaceutical
  • New Products
  • Pet Owners / Foods / Supplies
  • Public Sector / Government
  • Technology
  • Telecommunications
  • Textile / Fashion / Clothing
  • Tobacco / Cigarettes
  • Toys / Games
  • Travel / Tourism / Sport / Leisure

Research Solutions

  • Advertising & Marketing effectiveness
  • Advertising Research - General
  • Brand Research
  • Business-to-business
  • Children / Youth's Research
  • Concept development & Strategy
  • Concept / Positioning Development
  • Concept Testing
  • Consumer Research
  • Customer Satisfaction Studies
  • Ethnographic Research
  • Focus Groups Facilities
  • Image Studies
  • International Studies
  • Lifestyle & Value Trends
  • Media Research
  • Media Research - General
  • New Product Research
  • New Product Research - General
  • Pricing Studies
  • Projective Techniques
  • Psychographic Research
  • Psychological / Motivational Research
  • Retail Research
  • Shopper Insights
  • Segmentation Research
  • Semiotic and Cultural Analysis
  • Tracking Studies
  • Usage & Attitude Studies
  • Website Usability

Research Services

  • Analytical Services
  • Statistical Analysis
  • Consultancy
  • International Research
  • Marketing Research
  • Mobile Research
  • Mobile Ethnography
  • Mobile Qualitative
  • Mobile Quantitative
  • Panels
  • Diary
  • Qualitative
  • Creativity / Ideation Workshops
  • Focus groups
  • In-depth interviews
  • Sensory Research
  • Quantitative
  • CAPI
  • CATI
  • Online
  • PAPI
  • Research Software
  • Qualitative
  • Focus groups and chats
  • Qualitative
  • Ethnography

Research conducted in

Regions

  • Africa
  • Asia (Pacific)
  • Asia (Australasia)
  • America (Central)
  • America (Caribbean)
  • Europe (Central/Eastern)
  • America (South)
  • Middle East
  • America (North)
  • Europe (Northern/Western)

Countries

  • Afghanistan
  • Albania
  • Algeria
  • American Samoa
  • Andorra
  • Angola
  • Anguila
  • Antigua and Barbuda
  • Argentina
  • Armenia
  • Aruba
  • Australia
  • Austria
  • Azerbaijan
  • Bahamas
  • Bahrain
  • Bangladesh
  • Barbados
  • Belarus
  • Belgium
  • Belize
  • Benin
  • Bermuda
  • Bhutan
  • Bolivia
  • Borneo
  • Bosnia-Herzegovina
  • Botswana
  • Bouvet Island
  • Brazil
  • British Indian Ocean Territory
  • Brunei
  • Bulgaria
  • Burkina Faso
  • Burundi
  • Cambodia
  • Cameroon
  • Canada
  • Cape Verde
  • Caymen Islands
  • Central African Republic
  • Chad
  • Channel Island
  • Chile
  • China
  • Christmas Island
  • Colombia
  • Congo, Democratic People's Republic
  • Congo, Republic of
  • Cook Island
  • Costa Rica
  • Côte d'Ivoire
  • Croatia
  • Cuba
  • Curacao
  • Cyprus
  • Czech Republic
  • Denmark
  • Djibouti
  • Dominica
  • Dominican Republic
  • Ecuador
  • Egypt
  • El Salvador
  • Equatorial Guinea
  • Eritrea
  • Estonia
  • Ethiopia
  • Falkland Islands
  • Fiji Islands
  • Finland
  • France
  • French Guiana
  • French Polynesia
  • Gabon
  • Gambia
  • Georgia
  • Germany
  • Ghana
  • Gibraltar
  • Granada
  • Greece
  • Greenland
  • Grenada
  • Guadeloupe
  • Guam
  • Guatemala
  • Guinea
  • Guyana
  • Haiti
  • Honduras
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Iran, Islamic Republic of
  • Iraq
  • Ireland
  • Isle of Man
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Jordan
  • Kazakhstan
  • Kenya
  • Kiribati
  • Korea, Democratic People's Republic
  • Korea, Republic of
  • Kuwait
  • Kyrgyzstan
  • Laos
  • Latvia
  • Lebanon
  • Lesotho
  • Liberia
  • Libya
  • Lichtenstein
  • Lithuania
  • Luxembourg
  • Macau
  • Macedonia
  • Madagascar
  • Malawi
  • Malaysia
  • Maldives
  • Mali
  • Malta
  • Marshall Islands
  • Martinique
  • Mauritania
  • Mauritius
  • Mexico
  • Micronesia, Federated States of
  • Moldova, Republic of
  • Monaco
  • Mongolia
  • Montenegro
  • Morocco
  • Mozambique
  • Myanmar
  • Namibia
  • Nauru
  • Nepal
  • Netherlands
  • Netherlands Antilles
  • New Caledonia
  • New Zealand
  • Nicaragua
  • Niger
  • Nigeria
  • Norfolk Island
  • Norway
  • Oman
  • Pakistan
  • Palau
  • Palestinian Territory
  • Panama
  • Papua New Guinea
  • Paraguay
  • Peru
  • Philippines
  • Pitcairn Island
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Réunion
  • Romania
  • Russian Federation
  • Rwanda
  • Saint Helena
  • Saint Kitts and Nevis
  • Saint Lucia
  • Saint Vincent and the Grenadines
  • Samoa
  • Saudi Arabia
  • Senegal
  • Serbia
  • Seychelles
  • Sierra Leone
  • Singapore
  • Slovakia
  • Slovenia
  • Solomon Islands
  • South Africa
  • Spain
  • Spain (Canary Islands)
  • Sri Lanka
  • St. Pierre and Miquelon
  • Sudan
  • Swaziland
  • Sweden
  • Switzerland
  • Syrian Arab Republic
  • Taiwan
  • Tajikistan
  • Tanzania
  • Tasmania
  • Thailand
  • Timor-Leste
  • Togo
  • Tonga
  • Trinidad & Tobago
  • Tunisia
  • Turkey
  • Turkmenistan
  • Uganda
  • Ukraine
  • United Arab Emirates
  • United Kingdom (GB)
  • United States (USA)
  • Uruguay
  • Uzbekistan
  • Vanuatu
  • Venezuela
  • Vietnam
  • Virgin Islands
  • Virgin Islands (USA)
  • Yemen
  • Zambia
  • Zimbabwe

Key people

Mr. Rochus Winkler
Managing Partner
ESOMAR Member

Mr. Thomas Ebenfeld
Managing Partner
ESOMAR Member

Dirk Ziems

Sami Wong

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